Sr. Product Manager - Salesforce & Marketing Platforms

Natera; Clifton (TX); Remote; USD 141,000 - 176,000; Full time

Benefits offered by this job

Competitive benefits

Fertility care benefits

Free testing for employees

Job summary

Natera’s Sales, Marketing & Business Solutions product team owns the Salesforce-centric stack used by our Sales and Marketing organizations. You will own the roadmap, KPIs, and strategy, collaborating with engineering to deliver platforms and turning requests into a clear plan with measurable outcomes.

You’ll help decide what to build, buy, configure, or retire, and you’ll partner with stakeholders to prioritize initiatives by value and impact, including AI-enabled capabilities where appropriate.

Qualifications

• Bachelor's degree and 5+ years in software development, digital product management, or CRM systems.
• Hands-on Salesforce product experience.
• Experience with marketing automation platforms such as Marketo, Eloqua, HubSpot.
• Partner with Sales & Marketing to turn business needs into product roadmaps and requirements.
• Evaluate integration approaches (APIs, middleware) vs configure vs custom development.

Responsibilities

• Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record.
• Collaborate with Sales & Marketing to translate needs into PRDs, flows, and prioritized work by value and effort.
• Manage CRM and marketing automation integration, including lead lifecycle, scoring, routing, and attribution.
• Lead quarterly and annual planning with stakeholders to ensure visibility and sequencing of initiatives.
• Work with engineering on data model, integration, and build-vs-buy decisions.
• Plan releases and manage cross-platform dependencies, ensuring testing and adoption.
• Define and track KPIs such as adoption, data quality, funnel efficiency, and delivery predictability.
• Evaluate new tools and AI-enabled features; advise on consolidation or retirement of overlapping systems.
• Communicate status, risks, and tradeoffs clearly to senior leadership.

Skills

Sales & Marketing alignment

Roadmap ownership

KPIs tracking

Cross-functional collaboration

Product delivery on Salesforce

Education

Bachelor's degree in CS/Engineering/Business

Tools

Salesforce

Marketo

HubSpot

Eloqua

Job description

Natera’s Sales, Marketing & Business Solutions product team owns the Salesforce-centric stack used by our Sales and Marketing organizations. You will own the roadmap, KPIs, and strategy, collaborating with engineering to deliver platforms and turning requests into a clear plan with measurable outcomes.

You’ll help decide what to build, buy, configure, or retire, and you’ll partner with stakeholders to prioritize initiatives by value and impact, including AI-enabled capabilities where appropriate.