Sr. PPC Analyst

Searchbloom; United States; Remote; USD 95,000 - 110,000; Full time

Job summary

Searchbloom is hiring a Senior Paid Media Strategist to lead strategy across Google Ads, Microsoft Ads, YouTube, Amazon Ads, and Google Shopping for a portfolio of partner accounts. This client-facing role guides quarterly roadmaps, owns performance, and partners with SEO, CRO, and development teams.

Fully remote, with reporting to the Director of Paid Media. You will collaborate with partners, present executive-level reports, and ensure campaigns deliver measurable ROI across e-commerce, B2B,

Qualifications

• 5+ years hands-on paid media at a digital marketing agency.
• Proven track record managing a book of partners with meaningful monthly ad spend.
• Proven client-facing experience including leading strategy calls and executive reports.
• Expertise in Google Ads, Microsoft Ads, YouTube, Google Shopping, and Google Ads Editor.
• Advanced proficiency in Microsoft Excel and Google Sheets, including pivot tables and data manipulation.
• Outstanding communication skills with the ability to influence multiple stakeholders.
• Strong understanding of campaign structure, bidding strategies, audience building, ad copy testing, extensions, and conversion tracking.
• Experience with shopping and feed management, Performance Max, audience signals, and AI-driven bidding strategies.
• Working knowledge of platform updates, including smart bidding evolution, Performance Max, generative AI ads, and privacy-driven measurement changes.
• Experience collaborating with SEO, Dev, CRO, and Content teams through meetings and joint sessions.

Skills

Paid media strategy

Google Ads

Microsoft Ads

YouTube/Shopping

Campaign ownership

Client facing

Excel/Sheets

Data analysis

Communication skills

Bidding strategies

E‑commerce platforms

Tools

Google Ads Editor

GA4

Data Studio

Supermetrics

HubSpot

Job description

About the Role

We're hiring a Senior Paid Media Strategist to lead strategy, identify high-impact opportunities, and serve as the paid channel growth lead across a portfolio of high-performing partner accounts. You'll guide partners through quarterly strategic roadmaps, execute campaigns across Google Ads, Microsoft Ads, YouTube, Amazon Ads, and Google Shopping, and drive measurable ROI for partners across e-commerce (Shopify, BigCommerce, Magento), B2B lead generation, and multi-location and franchise brands at the mid‑market and enterprise level. This is a client‑facing role. You'll lead partner calls as the primary paid voice, defend strategic direction, and own performance for your book. If you prefer execution‑only work without partner interaction, this is not the right role. You will collaborate closely with our SEO, content, CRO, and development teams to ensure paid recommendations are implemented in ways that support both performance and revenue. We use Teamwork.com for project management and time tracking, which keeps execution accountable and helps us understand where work is going across the partner book. This is a full‑time work from home position reporting to the Director of Paid Media. Our paid media team is trusted to lead, not just support. This role is central to how we help partners grow. Also known as: Senior Paid Media Manager, Senior PPC Strategist, Senior Paid Search Strategist

About Searchbloom

Searchbloom is an established and growing performance marketing agency. We run paid media through our proprietary A.C.E. framework, work in tight collaboration with SEO, CRO, and dev teams under one roof, and we treat clients as partners (which is why we call them that). Searchbloom serves small, medium, and enterprise brands across e-commerce, B2B lead generation, and multi‑location operators, local business and we are the agency partners choose when they want strategic search marketing.

Compensation

$95,000 to $110,000 annually, depending on experience, technical depth, and partner management skills. We pay at the top of the agency market because we hire experienced strategists who lead, not just execute.

Qualifications

Must-Have:

• 5+ years of hands‑on paid media experience at a digital marketing agency
• Proven track record managing a book of partners with meaningful monthly ad spend, with direct ownership of campaign performance rather than execution under someone else’s strategy
• Proven client‑facing experience in an agency environment, including leading strategy calls, delivering executive‑level reports and defending recommendations
• Expertise in Google Ads, Microsoft Ads, YouTube, Google Shopping, and Google Ads Editor
• Advanced proficiency in Microsoft Excel and Google Sheets, including pivot tables, formulas, and data manipulation to create meaningful, partner‑facing analysis
• Outstanding communication skills with the ability to influence multiple stakeholders
• Strong understanding of campaign structure, bidding strategies, audience building, ad copy testing, extensions, and conversion tracking
• Experience with shopping and feed management, Performance Max, audience signals, and AI‑driven bidding strategies
• Working knowledge of recent platform updates, including smart bidding evolution, Performance Max, generative AI ad features, and privacy‑driven measurement changes
• Proven experience collaborating with SEO, Dev, CRO, and Content teams through meeting preparation, partner‑facing communications, and running joint meetings

Nice to Have:

• Hands‑on experience with Amazon Ads or Meta Ads
• First‑party CRM data integration into Google Ads, particularly with HubSpot, including MQL, SQL, and purchase event tracking for B2B and lead gen partners
• Experience with Google Data Studio, Agency Analytics, Supermetrics, or other reporting tools
• Familiarity with budget management and account audit platforms such as Shape (Ninja Cat)
• Familiarity with landing page and CRO platforms like Unbounce
• Familiarity with AI‑driven tools like ChatGPT, Claude, Gemini, etc.
• Google Ads and Google Analytics certifications
• Experience using Google Tag Manager for tracking setups, including event and key event configuration in GA4
• Familiarity with common eCommerce platforms, especially Shopify, BigCommerce, Magento, and WooCommerce
• Experience creating and managing custom reports and dashboards in GA4
• Experience working in a time‑tracked agency environment

Key Behaviors

• Moldability/adaptability - Successful bloomers bring their diverse set