Senior Paid Media Specialist

Searchbloom

Draper (UT)

Remote

USD 95,000 - 110,000

Full time

9 days ago

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Benefits offered by this job

Health/Vision/Dental coverage

100% remote work from home

Paid parental leave

Learning & Development stipend

Office Improvement Credit

Job summary

Searchbloom is seeking a Senior Paid Media Strategist to lead strategy and drive ROI across Google Ads, Microsoft Ads, YouTube, Amazon Ads, and Google Shopping for a portfolio of mid-market to enterprise partners.

You will own quarterly roadmaps, guide partner calls, and collaborate with SEO, CRO, and development teams to ensure paid recommendations translate into measurable revenue. Remote, full-time role reporting to the Director of Paid Media.

Qualifications

5+ years of hands-on paid media experience at a digital marketing agency
Proven client-facing experience in an agency environment, including leading strategy calls and executive-level reports
Expertise in Google Ads, Microsoft Ads, YouTube, Google Shopping, and Google Ads Editor

Responsibilities

Lead the paid media relationship for 5–8 partners and drive ROI
Build and deliver ninety day roadmaps for each partner
Design and execute full-funnel paid media strategies
Lead partner calls and defend strategic direction
Prepare and deliver partner reports using Looker and Agency Analytics dashboards
Collaborate with SEO, Content, CRO, and Development teams to scale multi-channel strategies
Monitor performance and iterate strategy based on analytics and KPIs
Track time in Teamwork.com to balance workloads and deliver on commitments
Travel 1–2 times per year for partner events
Use AI to scale audits while relying on human strategy

Skills

Google Ads

Microsoft Ads

YouTube

Google Shopping

Excel

Google Sheets

Campaign strategy

Communication

Bidding strategies

Performance Max

AI-driven bidding

Tools

Google Ads Editor

Data Studio

Agency Analytics

Supermetrics

Ninja Cat (Shape)

Unbounce

HubSpot

GA4

Shopify

BigCommerce

Job description

About The Role

We're hiring a Senior Paid Media Strategist to lead strategy, identify high-impact opportunities, and serve as the paid channel growth lead across a portfolio of high-performing partner accounts. You'll guide partners through quarterly strategic roadmaps, execute campaigns across Google Ads, Microsoft Ads, YouTube, Amazon Ads, and Google Shopping, and drive measurable ROI for partners across e-commerce (Shopify, BigCommerce, Magento), B2B lead generation, and multi-location and franchise brands at the mid-market and enterprise level.

This is a client-facing role. You'll lead partner calls as the primary paid voice, defend strategic direction, and own performance for your book. If you prefer execution-only work without partner interaction, this is not the right role.

You will collaborate closely with our SEO, content, CRO, and development teams to ensure paid recommendations are implemented in ways that support both performance and revenue. We use Teamwork.com for project management and time tracking, which keeps execution accountable and helps us understand where work is going across the partner book.

This is a full-time work from home position reporting to the Director of Paid Media.

Our paid media team is trusted to lead, not just support. This role is central to how we help partners grow.

Also known as: Senior Paid Media Manager, Senior PPC Strategist, Senior Paid Search Strategist

About Searchbloom

Searchbloom is an established and growing performance marketing agency. We run paid media through our proprietary ACE framework, work in tight collaboration with SEO, CRO, and dev teams under one roof, and we treat clients as partners (which is why we call them that). Searchbloom serves small, medium, and enterprise brands across e-commerce, B2B lead generation, and multi-location operators, local business and we are the agency partners choose when they want strategic search marketing.

This role offers the unique opportunity to share your expertise with exceptional digital marketers, make your mark in the organization, and create opportunities for future advancement. We're looking for advanced paid practitioners with a real passion for performance marketing, strong opinions about strategic approaches, and a track record of driving ROI for partners. The majority of your workday will be spent building, executing, and optimizing campaigns and communicating results to partners.

Compensation

$95,000 to $110,000 annually, depending on experience, technical depth, and partner management skills. We pay at the top of the agency market because we hire experienced strategists who lead, not just execute.

Qualifications

Must-Have

5+ years of hands-on paid media experience at a digital marketing agency
Proven track record managing a book of partners with meaningful monthly ad spend, with direct ownership of campaign performance rather than execution under someone else's strategy
Proven client-facing experience in an agency environment, including leading strategy calls, delivering executive-level reports and defending recommendations
Expertise in Google Ads, Microsoft Ads, YouTube, Google Shopping, and Google Ads Editor
Advanced proficiency in Microsoft Excel and Google Sheets, including pivot tables, formulas, and data manipulation to create meaningful, partner-facing analysis
Outstanding communication skills with the ability to influence multiple stakeholders
Strong understanding of campaign structure, bidding strategies, audience building, ad copy testing, extensions, and conversion tracking
Experience with shopping and feed management, Performance Max, audience signals, and AI-driven bidding strategies
Working knowledge of recent platform updates, including smart bidding evolution, Performance Max, generative AI ad features, and privacy-driven measurement changes
Proven experience collaborating with SEO, Dev, CRO, and Content teams through meeting preparation, partner-facing communications, and running joint meetings

Nice To Have

Hands-on experience with Amazon Ads or Meta Ads
First-party CRM data integration into Google Ads, particularly with HubSpot, including MQL, SQL, and purchase event tracking for B2B and lead gen partners
Experience with Google Data Studio, Agency Analytics, Supermetrics, or other reporting tools
Familiarity with budget management and account audit platforms such as Shape (Ninja Cat)
Familiarity with landing page and CRO platforms like Unbounce
Familiarity with AI-driven tools like ChatGPT, Claude, Gemini, etc.
Google Ads and Google Analytics certifications
Experience using Google Tag Manager for tracking setups, including event and key event configuration in GA4
Familiarity with common eCommerce platforms, especially Shopify, BigCommerce, Magento, and WooCommerce
Experience creating and managing custom reports and dashboards in GA4
Experience working in a time-tracked agency environment

Key Behaviors

Moldability/adaptability - Successful bloomers bring their diverse set of experience to the role, but use this to adapt and excel performing work "The Searchbloom way." Successful candidates can take/give feedback to adapt and grow
"A Player" - We do not accept mediocrity; everyone in Searchbloom is expected to contribute to "unified excellence" / one experience. A key component of this is being a team player (i.e. employee must operate in and thrive as a team)
Attitude > Aptitude
"Core Values" - Candidates live and execute these values regularly https://www.searchbloom.com/company/
Transparency / Integrity - As a remote work from home workforce, we expect high degrees of proactivity and self-management. Work must be completed on time and according to standards. We expect not to have to manage "the basics" (standards of professional conduct, etc.)
6-week ramp-up - Successful candidates must be able to manage accounts in a partner-facing capacity within six weeks
Strategic thinking - Candidates must be able to create, articulate, execute, and pivot strategic actions (roadmap). Doing so requires the ability to be empathetic and understand true partner goals beyond just results

Responsibilities

Lead the paid media relationship for approximately 5 to 8 partners, with new strategists starting on smaller accounts and progressing to enterprise as merit is proven
Own paid strategy across Google Ads, Microsoft Ads, YouTube, Amazon Ads, and Google Shopping using Searchbloom's ACE framework to support performance and business goals
Build and deliver ninety day roadmaps (NDRs) for each partner
Design and execute full-funnel paid media strategies that align upper, mid, and lower funnel channels to maximize overall conversion efficiency and growth.
Align campaign KPIs with attribution models and true business outcomes, ensuring optimization is driven by high-quality conversions and revenue, not just platform-reported metrics.
Lead partner calls as the primary paid voice, educate, recommend, and defend strategic direction
Manage campaign settings (automated and manual), monthly budgets, keyword and negative keyword strategy, ad copy testing, extensions, and audience creation
Prepare and deliver partner reports using current Searchbloom templates, including Looker and Agency Analytics dashboards
Conduct kickoff calls and follow Searchbloom's onboarding process for new partners, including welcome communications and Sales-to-Fulfillment transitions
Maintain working knowledge of partner sales and lead funnels, including post-conversion processes and CRM integration where applicable
Proactively evaluate lead quality and downstream conversion performance using CRM data, identifying inefficiencies such as low-quality or spam leads and adjusting strategy accordingly.
Prioritize initiatives by difficulty, cost, and potential impact, and make budget recommendations
Collaborate with SEO, Content, CRO, and Development teams to execute multi-channel strategies
Conduct QA on paid deliverables produced by paid media peers
Monitor performance and iterate strategy based on analytics and partner KPIs
Proactively identify partner escalation risks and coordinate response with team lead and Director
Identify upsell opportunities (budget increases, additional campaigns, cross-sell to SEO, CRO, or Dev) and route to leadership without committing pricing or terms
Mentor junior paid media talent as needed and contribute to improving our internal paid playbooks
Track time accurately within Teamwork.com so the team can support you, balance workloads, and deliver on partner commitments
Use AI to scale account audits, surface optimization gaps, or assist with creative ideation, while relying on human strategy for final decision-making
Travel 1 to 2 times per year for partner offsites and Google partner events as needed