Sr. Performance Marketing Specialist

Lingraphica; Princeton (NJ); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a results-driven Sr. Performance Marketing Specialist to lead their paid media campaigns. This role is pivotal in enhancing customer acquisition and optimizing ROI through strategic management of digital channels like Google Ads and social platforms. You will collaborate with creative and analytics teams to develop impactful advertising strategies, ensuring robust tracking and reporting. If you're passionate about digital marketing and thrive in a dynamic environment, this opportunity offers the chance to make a significant impact while working remotely.

Qualifications

• 5-7 years of experience in digital advertising with a focus on paid media.
• Strong knowledge of tracking tools and multi-channel attribution.

Responsibilities

• Manage and optimize paid campaigns across multiple digital platforms.
• Conduct A/B testing and report on campaign performance insights.

Skills

Digital Advertising

Google Ads

Meta Advertising

A/B Testing

Conversion Tracking

Analytics Tools

Retargeting Strategies

Education

Bachelor’s Degree in Marketing

Tools

Google Tag Manager

Google Analytics

Looker Studio

Job description

Lingraphicais is a mission-driven organization that provides speech-generating devices to help improve communication, speech, and quality of life for people with communication impairments. We look for candidates who enjoy working in a fast-paced, goal-oriented environment and who share our commitment to helping individuals on their communication journey.

Job Description

We are seeking a data-driven, results-oriented Sr. Performance Marketing Specialist to lead the execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving customer acquisition, increasing ROI, and supporting full-funnel marketing strategies through paid search, paid social, programmatic, and other performance channels.

1. Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe).
2. Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions.
3. Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC, ROAS, conversion rates, etc.).
4. Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates.
5. Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.
6. Partner with creative teams to produce platform-specific ad assets, including static, video, and carousel ads.
7. Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns.
8. Regularly report on campaign insights and optimization recommendations to internal stakeholders.
9. Stay current on emerging platforms, algorithm changes, and paid media trends.
10. Perform other duties as assigned.

Qualifications

Knowledge, Skills & Abilities

• Certifications in one or more of these areas are strongly preferred: Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot.
• Experience with healthcare, B2B, B2B2C, B2C, or regulated industries is preferred.
• Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising.

Education & Experience

• Bachelor’s Degree or equivalent in Marketing, Digital Media, or related field.
• 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns.
• Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms.
• Strong knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.
• Experience building and managing retargeting audiences across platforms.
• Understanding of multi-channel attribution and the customer journey.
• Proficiency in analytics tools (Google Analytics, Looker Studio, Excel, etc.).
• Excellent attention to detail, organization, and communication skills.

Additional Information

Work Environment & Physical Demands

Incumbent works remotely and must maintain a secure, productive work environment with reliable internet access.

Travel

Travel may be required twice per year for team and company meetings.

Accommodations

Reasonable accommodations can be provided to enable individuals with disabilities to perform essential functions.

Lingraphicais participates in E-Verify and will provide your Form I-9 information to confirm work authorization in the U.S.