Digital Marketing Specialist

McKinley Marketing Partners; New York (NY); Remote; USD 50,000 - 80,000; Full time

Job summary

An innovative firm is seeking a proactive Digital Marketing Specialist to enhance its digital presence. This freelance role involves creating engaging content for social media, managing online community interactions, and analyzing performance metrics to refine strategies. The ideal candidate will have a strong background in digital marketing, proficiency in various platforms, and excellent writing and design skills. Join a mission-driven environment where your contributions will impact community engagement and digital outreach efforts. If you are passionate about digital marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in digital marketing or communications.
• Strong writing, design, and organizational skills.

Responsibilities

• Create and schedule content for social media (organic and paid).
• Analyze performance metrics and adjust strategies accordingly.

Skills

Digital Marketing

Social Media Management

Content Creation

Performance Analysis

Email Marketing

Education

Bachelor's Degree in Marketing or Communications

Tools

WordPress

Mailchimp

Adobe Creative Suite

Job description

Job Description

We are looking for a skilled and proactive Digital Marketing Specialist to support our team on a freelance basis. This role focuses on enhancing our digital presence and engagement across platforms.

Responsibilities

• Create and schedule content for social media (organic and paid).
• Monitor engagement and manage online community interactions.
• Maintain and update website content; liaise with vendors as needed.
• Support digital promotion for events and campaigns.
• Analyze performance metrics and adjust strategies accordingly.
• Design branded digital assets (emails, flyers, videos, etc.).
  
  

Qualifications

• 4+ years of experience in digital marketing or communications.
• Proficiency in social media platforms, CMS (e.g., WordPress), and email tools (e.g., Mailchimp).
• Strong writing, design, and organizational skills.
• Familiarity with Adobe Creative Suite and basic video editing is a plus.
• Experience in nonprofit, academic, or mission-driven environments is beneficial.