Senior Analyst, Paid Social

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 50,000 - 90,000; Full time

Job summary

A leading digital marketing agency is looking for a Senior Analyst of Paid Social to lead innovative strategies and engage clients effectively. The successful candidate will have at least 4 years of experience in paid social media, particularly in agency or pharmaceutical environments. Responsibilities include crafting strategies, leading teams, and analyzing performance metrics. This position offers a competitive salary range from $50,000 to $90,000 and a robust benefits package.

Qualifications

• 4+ years of experience in paid social with proven success.
• Background in agency or pharmaceutical sectors is beneficial.
• Strong leadership and mentorship skills.

Responsibilities

• Craft and execute paid social media strategies for client brands.
• Engage clients with performance analysis and campaign insights.
• Lead status meetings and oversee campaign reviews.

Skills

Paid social media strategy

Client engagement

Analytical insight

Leadership

Multitasking

Tools

Facebook Ads Manager

Job description

Ready to take charge and steer brands toward digital excellence? Here's your chance to shine and redefine the landscape of social media! Join us and shape the future of brand engagement today!

Why Us?

In our innovative environment, your expertise matters. Join a dynamic team where your ideas are embraced, and your impact is significant. As the Senior Analyst of Paid Social, you'll spearhead transformative strategies and lead brands toward unrivaled success in the digital realm.

Your Responsibilities:

• Strategic Leadership: Craft and execute cutting‑edge paid social media strategies for client brands.
• Client Engagement: Serve as a crucial resource for campaign insights, performance analysis, and rapid problem‑solving.
• Platform Mastery: Utilize your strong paid social experience across diverse networks like Facebook, Twitter, and Instagram, leveraging in‑platform optimization and testing opportunities.
• Brand Insight: Demonstrate a deep understanding of client brands and diseases, harnessing social media to benefit Healthcare Professionals (HCPs) and Direct‑to‑Consumer (DTC) audiences.
• Integrated Approach: Collaborate across teams to integrate social efforts seamlessly into overarching media plans.
• Leadership Role: Lead status meetings, serve as a team lead, and oversee campaign reviews while delegating tasks across junior staff.
• Calendar Ownership: Manage the paid social calendar, orchestrating promotional strategies across all social channels.
• Education & Thought Leadership: Educate clients and partner agencies on social media best practices, contributing to thought leadership efforts.
• Regulatory Awareness: Stay updated on FDA regulations and processes relevant to social media in the pharmaceutical space.
• Innovation Drive: Recommend adjusted messaging, placements, or strategies based on in‑depth social analysis to enhance client engagement.
• Analytical Insight: Utilize social analytics tools, including native reporting resources like Facebook Ads Manager, to drive performance improvements.
• Quality Assurance: Ensure error‑free ad launches, providing guidance and supervision to your team.
• Continuous Evolution: Explore and innovate, discovering new ways for clients to engage their audience via social media.
• Mentorship Contribution: Contribute to the mentorship of junior team members, guiding them through challenges and fostering professional growth.

What You Bring:

• 4+ years of impactful experience in paid social, with a proven track record of success.
• A background in agency or pharmaceutical sectors is a plus.
• Exceptional organizational skills, multitasking prowess, and a knack for workplace etiquette.
• Strong leadership capabilities with the ability to mentor and guide junior staff.
• A thirst for knowledge and a commitment to staying ahead in the ever‑evolving social media landscape.
• Analytical mindset and a knack for drawing actionable insights from data sets.

If you're passionate about leading transformative social media strategies and driving brands to unparalleled success, seize this opportunity to be part of our innovative team! Apply now and lead the charge in reshaping digital engagement for brands!

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.