Sr Mgr Membership Operation

Adidas; Shanghai (VA); On-site; USD 90,000 - 150,000; Full time

Job summary

Adidas in Shanghai seeks a Senior Manager of Membership Operations to lead online CRM, strategy, and campaigns within Brand Marketing / Membership. This role reports to the Director of Membership Operations and oversees a small team, coordinating with Brand Marketing, Global CRM, Digital/Tech, and Legal.

The position emphasizes strategic planning, data-driven optimization, and cross-functional execution to grow online membership and recall consumer engagement.

Qualifications

• University degree or above.
• Work experience in online CRM is required.
• Proficiency in both written and spoken English.

Responsibilities

• Develop the annual online membership strategy in line with overall membership vision, business priorities, and growth targets.
• Define differentiated membership strategies and operating models for different online channels.
• Establish, cascade, and manage core online membership KPIs (e.g. member acquisition, active rate, conversion, repeat purchase, member sales contribution).
• Own the planning and execution of online membership campaigns and activities.
• Lead online CRM team member to ensure seamless execution and drive cross-functional collaboration.
• Lead end-to-end project management for key online membership programs, ensuring timelines, quality, and outcomes are met.

Skills

Strategic thinking

Data analysis

CRM experience

Stakeholder mgmt

Project mgmt

Education

University degree

Job description

Senior Manager, Membership Operations

Area : Market GCA

Department : Brand Marketing / Membership

Direct Reporting Line : Director, Membership Operations

Indirect/Secondary Reporting Line :

Subsidiary/Country : GCA

Location: Shanghai

GSMS Grade: M3

Number of Personnel Managed : 2

Cost Center/Budget and/or Revenue Responsibility :

Purpose & Overall Relevance for the Organization:

• Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business.
• Lead and manage the day-to-day online CRM operations
• Track and evaluate the effectiveness of online CRM activities, provide feedback and recommendations, and optimize for future strategies

Key Responsibilities:

Online Membership Strategy & KPI Management

• Develop the annual online membership strategy in line with overall membership vision, business priorities, and growth targets
• Define differentiated membership strategies and operating models for different online channels
• Establish, cascade, and manage core online membership KPIs (e.g. member acquisition, active rate, conversion, repeat purchase, member sales contribution)
• Regularly review performance and drive continuous optimization through structured business reviews

Online Membership Campaigns & Activation

• Own the planning and execution of online membership campaigns and activities
• Continuously optimize campaign mechanisms and member experience based on performance results and consumer insights

People Management

• Manage online CRM team member to ensure seamless execution.
• Lead cross-functional communication and driving project implementation

Cross-Functional Collaboration & Project Management

• Work cross-functionally with Brand Comms, Digital, Tech, and Legal teams to deliver integrated membership initiatives
• Lead end-to-end project management for key online membership programs, ensuring timelines, quality, and outcomes are met

Key Relationships:

• Online Channels Team
• Brand Marketing Team
• Global CRM
• Digital / Tech Teams
• Legal and other supporting functions
• External Agency partners

Knowledge, Skills and Abilities:

• Strong strategic thinking and end-to-end planning capability with a clear understanding of online membership models
• Advanced data analysis skills with the ability to translate insights into tangible business actions
• Proven and mature experience in online membership management
• Excellent communication, influencing, and stakeholder management skills
• Strong ownership mindset, result orientation, and project management capability

Requisite Education and Experience / Minimum Qualifications:

• University degree or above
• Work experience in online CRM is required
• Proficiency in both written and spoken English