CRM Manager

Manduarh Consultancy Limited; American Samoa; On-site; USD 70,000 - 90,000; Full time

Job summary

A reputable consultancy firm is seeking a seasoned CRM Manager to oversee strategic annual planning, monitor budgets, and conduct consumer behavior analyses. The ideal candidate will have over 6 years of experience in CRM management and expertise in budget control. Proficiency in English and Chinese is essential. This role is based in American Samoa and offers competitive exposure within a multi-luxury beauty brand environment.

Qualifications

• 6+ years solid experience in CRM Loyalty Program management.
• Hands-on experience with sizable budget control.
• Good knowledge of MS Office tools.

Responsibilities

• Formulate strategic annual CRM planning.
• Monitor budgets for CRM activities.
• Conduct consumer behavior analysis.
• Develop and implement CRM action plans.
• Execute CRM initiatives and evaluate effectiveness.

Skills

CRM Loyalty Program management

Consumer behavior analysis

Budget control

MS Word

MS Excel

MS PowerPoint

Bilingual in English and Chinese

Education

Bachelor degree or above

Job description

Our client is a sizable MNC owning multi-luxury beauty brands with business around the world.

• Perform business analysis and hence to formulate strategic annual CRM planning with the objective to maintain a high level of consumer loyalty of the brand
• Plan and monitor a sizable amount of budgets for CRM activities as well as perform resources allocation and expenditures control based on the action plan and in line with planned monthly phrasing
• Perform consumer behavior analysis through comprehensive study to derive meaningful indication and action plans
• Develop and drive for the implementation of CRM action plans, including but not limited to membership promotion, partnership programs, etc.
• Execute various CRM initiatives as well as perform forecasting and evaluate the effectiveness of each campaigns towards the KPIs as well as identify enhancement to maximize programs effectiveness
• Develop CRM materials for both online and offline communications, including but not limited to direct mail, newsletter and promotion collaterals, etc.
• Work closely with Product team and Sales team to drive for the implementation of CRM plans and ensure the alignment towards the objective
• Perform procurement activities for gifts and define allocation strategy with innovation CRM rewards initiation

Requirement: :

• Bachelor degree or above in any discipline
• 6+ years solid experience CRM Loyalty Program management with hands on experience on sizable budget control and consumer behavior analysis
• Good knowledge in MS Word, Excel and Powerpoint
• Excellent command in both spoken and written English and Chinese