Marketing Manager (Mandarin Required)

Socket.dev; New York (NY); On-site; USD 86,000 - 101,000; Full time

Benefits offered by this job

Employee Discount

Health Insurance

401(K) matching

Paid Time Off

Paid Sick Leave

Job summary

Socket.dev in United States (New York) seeks a senior marketing leader to guide the department in alignment with corporate strategy and annual goals. You will drive integrated brand and marketing strategies, leading brand-building, promotions, membership operations, and visual design to enhance brand value and market position.

You will oversee strategic planning, cross-functional collaboration, ROI evaluation, and data-driven decision making, while mentoring the marketing team and shaping a

Qualifications

• 3-5 years of marketing experience in retail or FMCG industries, including at least 2 years of team management experience.
• Proficient in brand strategy planning and integrated marketing communications (IMC).
• Skilled in market research, marketing campaign planning, and performance evaluation.
• Familiar with digital marketing trends and membership/loyalty management systems.
• Strong leadership, creativity, and communication skills.
• Proficiency in Chinese is required.

Responsibilities

• Inherit corporate strategy and annual business goals; decompose into actionable mid-to-long-term brand and marketing plans.
• Lead the development of the annual IMC strategy and calendar; oversee creative direction for launches and campaigns.
• Direct the iteration of brand strategy and manage the Visual Identity system; ensure brand consistency across channels.
• Lead the membership system development and data analysis for growth and loyalty programs.
• Build and maintain relationships with media, influencers, agencies, and partners; oversee PR efforts.
• Plan department growth, manage budgets, and mentor staff; foster corporate culture.

Skills

Brand strategy

IMC

Market research

Campaign planning

Performance evaluation

Leadership

Communication

Digital marketing

Education

Bachelor's degree in Marketing/Business Administration

Job description

Job Overview

To provide comprehensive leadership for the Marketing Department, aligning with corporate strategy

and annual business goals. This role is responsible for the formulation and execution of integrated

brand and marketing strategies, leading the team in brand building, promotion, membership

operations, and visual design to enhance brand value, market share, and core competitiveness.

Job Responsibilities

Strategy Implementation & Planning

1. Inherit corporate strategy and annual business goals; organize the formulation of mid-to-long-term brand and marketing strategies, decomposing them into actionable annual and monthly plans.
2. Establish a market intelligence monitoring system to systematically collect and analyze industry trends, competitor dynamics, consumer insights, and regulatory changes to support strategic decision-making.
3. Dynamically track department progress, organize regular review meetings, analyze variances between targets and actuals, and drive necessary adjustments.

Marketing Planning & Promotion

1. Lead the development of the annual Integrated Marketing Communications (IMC) strategy and marketing calendar; oversee the creative direction for new product launches, major sales events, and brand campaigns.
2. Coordinate cross-departmental resources (Merchandising, Operations, Design, etc.) to drive end-to-end execution of major projects, ensuring high-standard implementation in stores.
3. Establish ROI (Return on Investment) evaluation models for marketing activities; lead major project debriefs to analyze efficiency and optimize future strategies, processes, and budget allocation.

Brand Management & Communications

1. Direct the iteration of brand strategy and lead the construction/management of the Visual Identity (VI) system; supervise brand consistency across all channels (marketing materials, online platforms, and offline stores).
2. Develop annual integrated communication plans; oversee content strategies and resource allocation across online/offline channels (including social media, PR, and advertising) to boost brand awareness and reputation.
3. Supervise visual design output and audit design assets to ensure they align with the brand's DNA and tone.

Membership (CRM) Operations Management

1. Lead the development and iteration of the membership system; approve major designs and optimizations for membership tiers, benefit structures, and growth models.
2. Establish a membership data analysis system; approve refined annual operations strategies (e.g., segmented marketing, loyalty enhancement, churn prediction, and win-back) based on data insights.
3. Promote the deep integration of member data into product development, store services, and marketing touchpoints to maximize Customer Lifetime Value (LTV).

External Relationship Management

1. Build and maintain high-level relationships with key media, top influencers (KOLs), MCN agencies, co-branding partners, and industry associations.
2. Evaluate and approve major brand collaborations, cross-branding projects, sponsorships, and strategic media buys while managing risks and quality.
3. Act as the company representative at industry events and media communications; develop and oversee brand sentiment monitoring and public relations (PR) crisis prevention/response mechanisms.

Internal Management & Team Building

1. Plan departmental growth aligned with strategic goals; manage labor costs and departmental budget.
2. Formulate internal management systems and standards; ensure orderly filing, transfer, and storage of departmental documents.
3. Optimize organizational structure and job responsibilities; lead departmental performance management.
4. Responsible for talent development, providing professional training and mentorship.
5. Organize team-building activities to cultivate and transmit corporate culture.

Basic Qualifications

1. Bachelor's degree required; majors in Marketing, Business Administration, or related fields preferred.
2. 3-5 years of marketing experience in retail or FMCG industries, including at least 2 years of team management experience.
3. Proficient in brand strategy planning and integrated marketing communications (IMC).
   Skilled in market research, marketing campaign planning, and performance evaluation.
   Familiar with digital marketing trends and membership/loyalty management systems.
4. Strong leadership, creativity, and communication skills.
5. Proficiency in Chinese is required.

Pay and Compensation

1. $86,000-$100,500 per year.
2. Quarterly Performance Bonus

Benefits

1. Employee Discount
2. Health Insurance
3. 401(K) matching
4. Paid Time Off and Paid Sick Leave

Job Type: Full-Time