CRM Executive

Manduarh Consultancy Limited; American Samoa; On-site; USD 60,000 - 80,000; Full time

Job summary

A large multinational company is seeking a CRM Executive to develop and execute CRM campaigns. The role involves data mining to identify consumer behavior insights and developing CRM action plans. Candidates should have a Bachelor's degree in Marketing or related fields and 3+ years of experience in the retail industry, alongside strong analytical and communication skills in English and Chinese.

Qualifications

• 3+ years of relevant experience in retail industry.
• Strong numerical skills and business acumen.
• Excellent command in both spoken and written English and Chinese.

Responsibilities

• Assist in developing and executing CRM campaigns for customer loyalty.
• Perform data mining and provide consumer behavior insights.
• Develop and drive CRM action plans including promotions and redemption programs.
• Execute CRM initiatives and evaluate effectiveness against KPIs.
• Compile comprehensive sales and CRM reports for management review.

Skills

Analytical skills

Communication skills

MS Excel proficiency

Business sense

Education

Bachelor degree or above in Marketing, Communications or related disciplines

Job description

Our client is a sizable MNC owning multi-luxury beauty brands with business around the world.

Responsibilities

• Assist in developing and executing CRM campaigns with the objective to build, maintain and optimize the customers loyalty
• Perform data mining and provide insights to identify potential opportunities based on consumer behavior in terms of nationalities, sales value, age range, product categories, frequency, etc.
• Identify potential segments to support and effective the CRM planning and execution as well as enhance the outcome on retentions and reactivation
• Develop and drive for the implementation of CRM action plans, including but not limited to membership promotion, redemption program, etc.
• Execute various CRM initiatives as well as perform forecasting and evaluate the effectiveness of each campaigns towards the KPIs
• Develop CRM materials for DM/EDM communication
• Compile comprehensive sales and CRM reports for management review

Requirements

• Bachelor degree or above in Marketing, Communications or related disciplines
• 3+ years of relevant experience in retail industry
• Strong numerical and business sense with excellent analytical and communication skills
• Good in MS Excel and formula setting
• Excellent command in both spoken and written English and Chinese