Sr Marketing Specialist, Digital

KPCC; Saint Paul (MN); On-site; USD 70,000 - 85,000; Full time

Job summary

An established industry player seeks a dynamic Sr Marketing Specialist to drive growth marketing strategies across a diverse portfolio. This role involves planning, executing, and optimizing digital marketing campaigns to enhance audience engagement and achieve business objectives. You will utilize various digital tactics, including social media and search marketing, while analyzing performance metrics to refine strategies. Join a collaborative team that values innovation and creativity, and contribute to impactful marketing initiatives that resonate with audiences. If you are passionate about digital marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• Minimum of 5 years’ experience in marketing with a focus on digital.
• Expertise in at least three digital marketing areas like SEO and A/B testing.

Responsibilities

• Develop strategies to grow digital audiences and achieve business goals.
• Plan and execute marketing campaigns using digital tools and analytics.

Skills

Paid Social

Paid Search

Conversion Marketing

Influencer Marketing

Digital Media Planning

Content Strategy

YouTube Marketing

A/B Testing

SEO

Verbal Communication

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Meta Ads Manager

Google Ads

Google Analytics

PowerPoint

Excel

Job description

Your Role:

As the Sr Marketing Specialist, Digital, you will be responsible for planning, supporting, and executing growth marketing strategies that grow the audience of brands across the APMG portfolio, including MPR News, The Current, YourClassical, APM Studios, Marketplace, and more. You have solid digital marketing expertise, and you proactively optimize marketing campaigns while aligning campaign goals with larger departmental and enterprise priorities.

The Sr. Marketing Specialist, Digital, plays a key role in building public media audiences and using marketing to achieve enterprise goals as part of APMG’s Growth Marketing Team. You will oversee a range of marketing initiatives from planning and creative development to execution, tracking, and analysis. You will use a range of tactics and platforms, including social, search, and other digital marketing tactics. You will closely track campaign performance and make optimizations based on metrics and A/B testing. You will stay on top of marketing trends and recommend tactics for reaching new audiences. You will share learnings and best practices with colleagues across the enterprise.

Expected Compensation Range: $70,000 - $85,000 annualized. Exact salary determined by experience and education related to the role, organizational compensation structure, geographic location and internal equity.

Application Process: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Application Deadline: Open until filled

Location: St. Paul, MN

Position Responsibility:

• Develops strategies to grow audiences (primarily digital) and achieve business goals
• Plans and executes marketing campaigns with partner agencies or using self-serve tools like Meta Ads Manager or Google Ads
• Manages tracking system for marketing tactics, monitors performance, and reports on performance
• Uses audience and campaign data to inform strategies
• Supports additional growth-focused tactics, which may include A/B testing, SEO, influencer campaigns, organic social campaigns, web promo, and more
• Keeps various teams informed of important creative, media and business updates as it relates to the brands/programs
• Manage creative development, production, media planning/execution, legal approvals, stakeholder approvals, etc.
• Monitors all budget, billing and production activity on assigned projects and communicates status of each project to supervisor
• Develops and shares marketing best practices and project learnings with the wider team

Required Education and Experience:

• Bachelor’s degree in marketing, communications, or other relevant field
• Minimum of 5 years’ experience in marketing
• Experience in implementing multi-dimensional marketing projects, with an emphasis on digital marketing
• Experience learning and using a range of digital marketing tools

Required Skills, Knowledge and Abilities:

• General knowledge of marketing strategy and digital marketing tactics, with demonstrated expertise in at least three of the following areas: paid social, paid search, conversion marketing, influencer marketing, digital media planning, content strategy, YouTube marketing, A/B testing, SEO
• Proficiency in Meta Ads Manager, Google Ads
• Knowledge of Google Analytics and other digital metrics; ability to create dashboards and reports in PowerPoint and Excel
• Ability to learn new tools, systems and processes quickly
• Ability to write and edit copy, especially for social/digital
• Strong verbal communication and presentation skills
• Capability to manage multiple projects and programs with a high degree of initiative and independence
• A high degree of professionalism and accountability; able to learn from challenges and mistakes and adjust
• Strong organization and planning skills, with close attention to detail and deadlines
• Ability to thrive and maintain enthusiasm in a fast-paced environment
• Ability to manage personal workload effectively and clearly communicate issues to supervisors
• Enthusiasm for the mission of American Public Media Group

Preferred Skills and Experience:

• Familiarity with the creative development process, including developing briefs, identifying deliverables and providing creative teams with relevant feedback
• Experience with content creation tools such as website content management systems, image editing, and/or video editing
• Experience with Google Search Console
• Experience working with cross-functional teams
• Experience managing multiple portfolios

Reporting To This Position: None

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position with or without reasonable accommodation
• Physical Demands:
• Required to move about in an office environment and sit for extended periods of time
• Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions:
• Moderate noise level
• Occasional exposure to prevalent weather conditions

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.