Sr Marketing Research Analyst - Spectrum Reach

Charter Communications; Dallas (TX); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to drive innovative marketing and advertising solutions. This role focuses on developing client-specific strategies using data insights, ensuring that business needs are met while staying ahead of advertising trends. The ideal candidate will thrive in a fast-paced environment, collaborating with cross-functional teams to deliver impactful analysis and storytelling. Join a dynamic team dedicated to providing exceptional service to clients across various markets, leveraging cutting-edge data and creative solutions to maximize advertising effectiveness.

Benefits

Comprehensive pay and benefits

Support for well-being

Diversity and inclusion initiatives

Qualifications

• 5+ years in Media Research with expertise in data analysis.
• Proficiency in qualitative and quantitative research for ad sales.

Responsibilities

• Develop customized insights and strategies for clients.
• Lead local market research projects and provide competitive analysis.

Skills

Media Research

Data Aggregation

Excel Formulas

Quantitative Research

Qualitative Research

Mapping Experience

Nielsen Local Market

comScore TVE/SVE

Google Analytics

IAB Certification

Education

Bachelor's Degree

Tools

comScore

Nielsen

Polk Data

Excel

Job description

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Senior Analyst is a thought partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Senior Research Analyst proactively provides industry insights ensuring business needs and client objectives are being addressed for designated teams as well as Regional and Division initiatives. Must be able to effectively communicate complex data with concise storytelling and impactful analysis/visualization. The Senior Analyst must stay ahead of advertising trends, including digital advertising and emerging technologies within the competitive media landscape. The candidate must work well in a fast-paced environment and communicate clearly with Account Executives and cross-functional teams.

MAJOR DUTIES AND RESPONSIBILITIES

1. Customized Client Strategies and Solutions
2. Support information gathering and analysis of clients, market conditions, competitive analysis, and digital opportunities.
3. Localize marketing materials with market-specific research information and insights.
4. Develop customized insights for all Key and Target accounts in partnership with Sales.
5. Provide localized materials using quantitative and qualitative resources.
6. Lead cross-functional brainstorm sessions, research, develop, and write case studies.
7. Lead local market level research projects.
8. Aggregate syndicated research data to support client needs.
9. Arm sales with ratings analysis to inform rates and opportunities, including Nielsen, comScore, and proprietary Set Top Box data.
10. Proactively track programming to identify opportunities, and maximize revenues.
11. Provide rating estimates and collaborate on high-profile programming to support pricing.
12. Create one-sheets highlighting successes of networks and programming, including Spectrum News and Sports.
13. Provide competitive media spend information via Kantar, Media Monitors, etc.
14. Assist in developing market share and spending analysis.
15. Develop proficiency in using set-top box data for client schedule recommendations.
16. Use Polk data to provide market intelligence and demonstrate sales opportunities.
17. Ensure accuracy of market coverage maps and Universe Estimates.
18. Digital Sales Support & Product Activation
19. Develop relationships within Digital Sales to support growth.
20. Assist in developing digital strategies and multi-platform client solutions.
21. Provide feedback to Digital Sales for execution of digital products.

REQUIRED QUALIFICATIONS

1. 5+ years in Media Research
2. Nielsen Local Market experience preferred
3. Proficiency in qualitative and quantitative research and datasets for ad sales positioning
4. Mapping experience
5. comScore TVE/SVE experience preferred
6. Expertise in data aggregation, Excel formulas, and PivotTables
7. IAB Certification preferred
8. comScore Media Metrix Certification preferred
9. Google Analytics Certifications preferred

EDUCATION

Bachelor's Degree Preferred

MRS370 2025-53752 2025

At Spectrum Reach, employees build careers. We offer comprehensive pay and benefits that reward contributions, support well-being, and provide value at every life stage.

Qualified applicants' criminal histories will be considered in accordance with applicable laws and ordinances.

Get to Know Us

Charter Communications, known in the U.S. through Spectrum brands, includes Spectrum Internet, TV, Mobile, Voice, Networks, Business, and Reach. Join our community of 95,000 employees serving over 31 million customers across 41 states. Watch this video to learn more.

Who You Are Matters Here

We are committed to diversity and providing equal opportunities for employment and advancement. EOE, including disability and veterans. Learn about our inclusive culture.