Sr Marketing Research Analyst - Spectrum Reach

Spectrum; Town of Texas, San Antonio (WI, TX); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to drive innovative marketing and advertising solutions. This role involves collaborating with Account Executives to deliver tailored insights and strategies, utilizing data to enhance client relationships and maximize revenue. The ideal candidate will thrive in a fast-paced environment, demonstrating expertise in media research and analytics. You'll play a crucial role in shaping effective marketing strategies, leveraging advanced data insights, and staying ahead of industry trends. If you're passionate about data-driven marketing and eager to make an impact, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in Media Research.
• Proficiency in qualitative and quantitative research methods.
• Expertise in data aggregation and Microsoft Excel.

Responsibilities

• Support data gathering and analysis for clients and market conditions.
• Develop tailored insights in collaboration with the Sales team.
• Manage local market-level research projects.

Skills

Media Research

Data Aggregation

Microsoft Excel

Quantitative Research

Qualitative Research

Mapping

Digital Strategies

Education

Bachelor's Degree

Tools

Nielsen

comScore

Google Analytics

Job description

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Senior Analyst is a strategic partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Senior Research Analyst proactively provides industry insights to ensure that business needs and client objectives are met across designated teams and regional initiatives. The role requires effective communication of complex data through impactful storytelling, analysis, and visualization. The Senior Analyst must stay ahead of advertising trends, including digital advertising and emerging technologies, within a competitive and fragmented media landscape. The candidate should be capable of working in a fast-paced environment and communicating clearly with Account Executives and cross-functional teams.

MAJOR DUTIES AND RESPONSIBILITIES

1. Customized Client Strategies and Solutions
2. Support data gathering and analysis of clients, market conditions, competitive landscape, and digital opportunities.
3. Localize marketing materials with market-specific research insights.
4. Develop tailored insights for key and target accounts in collaboration with the Sales team.
5. Provide localized materials using quantitative and qualitative data.
6. Lead cross-functional brainstorm sessions, research, develop, and write case studies.
7. Manage local market-level research projects.
8. Aggregate syndicated research data to support client needs.
9. Arm sales teams with ratings analysis to inform rates and identify opportunities, utilizing Nielsen, comScore, and proprietary Set Top Box data.
10. Proactively monitor programming to identify opportunities, build client relationships, and maximize revenue.
11. Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high-profile programming to support competitive pricing.
12. Create one-sheets highlighting the success of cable networks and programming, including Spectrum News and Sports.
13. Provide competitive media spend information via Kantar, Media Monitors, etc.
14. Assist in developing market share and spending analyses.
15. Develop proficiency in using set-top box data for client scheduling recommendations.
16. Utilize Polk data to offer clients additional market intelligence and demonstrate sales opportunities.
17. Ensure accuracy of market coverage maps and Universe Estimates (UEs).
18. Digital Sales Support & Product Activation
19. Build and maintain relationships with Digital Sales to promote digital growth.
20. Assist in developing digital strategies and multi-platform client solutions in collaboration with Digital Sales.
21. Provide ongoing feedback to support execution of digital products.

REQUIRED QUALIFICATIONS

1. 5+ years of experience in Media Research.
2. Experience with Nielsen Local Market preferred.
3. Proficiency in qualitative and quantitative research and ad sales positioning using datasets.
4. Mapping experience.
5. Experience with comScore TVE/SVE preferred.
6. Expertise in data aggregation, Microsoft Excel formulas, and PivotTables.
7. IAB Certification preferred.
8. comScore Media Metrix Certification preferred.
9. Google Analytics Certifications preferred.

EDUCATION

Bachelor’s Degree preferred.

MRS370 2025-53752 2025

Employees are valued and offered a comprehensive pay and benefits package that rewards contributions, supports well-being, and delivers value at every life stage. For more information, visit our website.

Charter Communications is committed to an inclusive workforce that reflects our communities. We provide equal employment opportunities, including for individuals with disabilities and veterans. Learn more about our inclusive culture.