Sr Marketing Manager - Measurement Capabilities & Evolution

Lowe's Companies, Inc.; United States; Remote; USD 116,000 - 195,000; Full time

Job summary

Lowe's Companies, Inc. is seeking a Senior Manager, Performance Insights to lead the measurement roadmap for Lowe's Media Network.

This role drives innovative, trusted measurement solutions across multiple channels and partner types, shaping advertiser success. The leader partners with Technology, Client Insights, Client Services, and Media Planning to deliver actionable insights and scalable data-driven decision support, while guiding teams to deliver impactful business outcomes in a fully

Qualifications

• Bachelor's degree in a relevant field and 8-10 years Marketing, Finance or General Analytics.
• 6-8 years digital media and/or consumer insights experience.
• 3-5 years experience leading teams with proven business impact.
• 6-8 years experience storytelling with data and presenting data stories in a compelling and easy to understand way.

Responsibilities

• Own and drive the long-term measurement capability roadmap, ensuring Lowe's Media Network maintains industry-leading measurement solutions and methodologies.
• Communicates complicated analytics concepts and methodologies effectively to all audiences—from technical to novice and from hands-on to senior leadership.
• Lead the evaluation, development, testing, and implementation of emerging measurement approaches and technologies that enhance advertiser insights and business outcomes.
• Develop and deliver external-facing collateral that positions Lowe’s and its strategic customer initiatives as market leaders in home improvement and retail media.
• Partner with Product, Technology, and Data teams to ensure measurement systems, data pipelines, and self-service platforms are designed and maintained to support evolving client needs.
• Establish measurement foundations for scalable, accurate reporting across media products, channels, and advertiser segments.
• Ensure measurement capabilities evolve to support new media channels and partnership models as the network grows.
• Develop measurement strategies for emerging advertiser categories, including non-endemic partners.
• Identify capability gaps and prioritize investments to strengthen measurement effectiveness and scalability.
• Stay current with industry best practices to enhance insight development and delivery.
• Promote data access, automate workflows, and reduce manual tasks to increase efficiency.

Skills

Data storytelling

Team leadership

Communication of analytics

Education

Bachelor's degree in Business/Marketing/Finance/Statistics/Econometrics/Information Sciences or related field

Job description

Innovate Remotely

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

Your Impact

The Senior Manager, Performance Insights leads the strategic evolution of measurement capabilities across Lowe's Media Network, ensuring the organization maintains best-in-class measurement solutions that meet the needs of an expanding advertiser portfolio. The leader is responsible for defining and advancing the measurement roadmap, overseeing the development and enhancement of measurement methodologies, tools, and technologies, and ensuring measurement capabilities scale alongside new media products, channels, and partner types. This role partners closely with Technology, Client Insights, Client Services, and Media Planning teams to deliver innovative, actionable, and trusted measurement solutions that drive advertiser success and support the continued growth of the media network.

What You Will Do

• Own and drive the long‑term measurement capability roadmap, ensuring Lowe's Media Network maintains industry‑leading measurement solutions and methodologies.
• Communicates complicated analytics concepts and methodologies effectively to all audiences- from the extremely technical to the novice and from hands‑on‑keys to senior leadership.
• Lead the evaluation, development, testing, and implementation of emerging measurement approaches, including new methodologies, frameworks, and technologies that enhance advertiser insights and business outcomes.
• Develop and deliver innovative, external‑facing collateral that positions Lowe’s and its strategic customer initiatives as market leaders in the home improvement and retail media space.
• Partner with Product, Technology, and Data teams to ensure measurement systems, data pipelines, and self‑service platforms are designed, maintained, and optimized to support evolving business and client needs.
• Establish and enhance measurement foundations that enable scalable, accurate, and actionable reporting across media products, channels, and advertiser segments.
• Ensure measurement capabilities evolve to support new media channels, advertising products, and partnership models as the network expands.
• Develop measurement strategies and frameworks for emerging advertiser categories, including non‑endemic partners, ensuring measurement solutions are appropriate, differentiated, and aligned to advertiser objectives.
• Identify capability gaps and prioritize investments that strengthen measurement effectiveness, efficiency, scalability, and competitive differentiation.
• Stay current with industry best practices in research, customer data tools, methodologies, and emerging technologies to enhance insight development and delivery.
• Promote continuous improvement by democratizing data access, optimizing workflows, and leveraging automation and technology to reduce manual tasks and increase efficiency.

Minimum Qualifications

• Bachelor's Degree in+R2 Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field and 8-10 Years Marketing, Finance or General Analytics
• 6-8 Years digital media and/or consumer insights experience
• 3-5 Years Experience leading teams with proven business impact
• 6-8 Years Experience story‑telling with data and presenting data stories in a compelling and easy to understand way

Preferred Skills/Education

• Master's Degree In a related field (e.g. Master's in Marketing, Statistics, Business Analytics, Market Research, Behavioral Psychology, MBA)
• Experience in a retail environment
• Experience leading global teams

Pay Range: $116,400.00 - $194,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance,and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.