Sr. Marketing Manager (Global apparel)

Polaris Inc.; Rigby (ID); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Polaris Inc.’s Teton Outfitters seeks a Senior Marketing Manager to lead global marketing for KLIM and 509. You will guide brand positioning, consumer engagement, and go-to-market campaigns, reporting to the General Manager and coordinating with Product, Sales, Creative, and Operations.

This role drives brand equity and long-term growth across markets. You will manage a small global team, develop strategies, oversee PR and sponsorships, and ensure cohesive storytelling while maintaining distinct

Qualifications

• BS in Marketing, Communications, Business, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibilities.
• Experience managing and developing marketing teams, coaching employees, cross-functional initiatives.
• Demonstrated success developing and executing integrated marketing strategies, brand positioning, consumer engagement, and go-to-market campaigns.
• Experience building and growing consumer brands within outdoor, powersports, apparel, sporting goods, or adjacent industries.
• Strong understanding of consumer behavior, market research, brand management, and applying insights to strategy.

Responsibilities

• Lead, coach, and develop the global marketing team of approximately four direct reports (seven total).
• Develop and execute global marketing strategies for KLIM and 509 to strengthen brand positioning and consistency across markets.
• Lead integrated marketing campaigns across owned and earned channels, including seasonal product launches and consumer programs.
• Partner with Product, Sales, Consumer Direct, Creative, and Operations to align marketing priorities with roadmaps and go-to-market plans.
• Oversee content and creative strategies, including photography, video, storytelling, and marketing materials with strong brand standards.
• Direct global public relations and brand communications, including media relations, press releases, and crisis planning.
• Lead athlete, ambassador, influencer, and sponsorship programs to enhance credibility and engagement.
• Oversee event marketing strategies and activations to maximize sponsorship value and market impact.
• Analyze consumer insights, market trends, and campaign performance to optimize investments and brand positioning.

Skills

Leadership

Strategic Thinking

Collaboration

Business Acumen

Communication

Education

BS in Marketing, Communications, Business, or a related field

Job description

Position Overview

As Senior Marketing Manager at Teton Outfitters (a subsidiary of Polaris Inc.), you will lead global marketing strategy and execution for the KLIM and 509 brands, reporting directly to the General Manager. This role oversees the team focused on brand positioning, consumer engagement, communications, public relations, content strategy, athlete and ambassador programs, events, and integrated marketing campaigns across global markets. Working closely with Product, Sales, Consumer Direct, Creative, and Operations, you will align marketing initiatives with business objectives while maintaining each brand's distinct identity and market position. The position offers broad ownership of the marketing function, including team leadership, brand development, and go-to-market execution, with a direct impact on brand equity and long-term business growth.

Key Responsibilities

Lead, coach, and develop the global marketing team of approx. four direct reports (seven total) by establishing clear priorities, performance expectations, and development plans while promoting accountability, collaboration, and continuous improvement.

Develop and execute global marketing strategies for KLIM and 509 that strengthen brand positioning, support business objectives, and maintain consistent messaging and storytelling across markets and consumer touchpoints.

Lead integrated marketing campaigns across owned and earned channels, including seasonal product launches, promotional initiatives, and consumer engagement programs that increase brand awareness, consideration, loyalty, and advocacy.

Partner with Product, Sales, Consumer Direct, Creative, and Operations teams to align marketing priorities with product roadmaps, seasonal business objectives, and go-to-market strategies while maintaining clear functional accountability.

Establish and oversee content and creative strategies, including product photography, video, brand storytelling, and marketing materials, ensuring consistent brand standards and effective communication of product innovation and performance benefits.

Direct global public relations and brand communications strategies, including media relations, press releases, executive communications, industry partnerships, and crisis communication planning and response.

Lead athlete, ambassador, influencer, and sponsorship programs, building relationships with key partners and ensuring initiatives strengthen brand credibility, consumer engagement, and business objectives.

Oversee event marketing strategies, experiential activations, product shows, and industry events, ensuring effective execution and measurable value from sponsorships and partnerships.

Analyze consumer insights, market trends, competitive activity, and campaign performance to guide marketing decisions, optimize investments, and identify opportunities to strengthen brand positioning across domestic and international markets.

Develop and manage an annual marketing budget of approx. $2.5M, allocate resources based on business priorities, monitor spending, and evaluate agency, vendor, and partnership performance to maximize effectiveness and ROI.

Champion consistent brand experiences across global markets by maintaining brand standards, aligning internal stakeholders, and adapting marketing communications to regional consumer preferences and market conditions.

Desired Competencies

Leadership: You inspire, guide, and empower others to achieve their best by setting clear direction, fostering trust, and creating an environment where people feel supported, motivated, and accountable for delivering results.

Business Acumen: You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind.

Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.

Strategic Thinking: You set the direction for the Brand Marketing team and initiatives that align with the Company's strategic priorities.

Qualifications

BS in Marketing, Communications, Business, or a related field.

8+ years of progressive marketing experience, including leadership responsibilities.

Experience managing and developing marketing teams, including coaching employees, establishing performance expectations, and coordinating cross-functional marketing initiatives.

Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns.

Experience building and growing consumer brands within the outdoor, powersports, apparel, sporting goods, or adjacent industries.

Strong understanding of consumer behavior, market research, brand management, and the application of consumer insights to marketing strategy.

Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and collaborate effectively across organizational functions and levels.

Strong strategic thinking and analytical capabilities, including experience evaluating marketing performance, managing priorities, and making data-informed decisions.

Experience leading global or multi-market marketing organizations, managing athlete, ambassador, sponsorship, or event marketing programs, and familiarity with digital marketing channels and consumer-direct business models preferred.

Passion for powersports, outdoor recreation, or technical apparel industries preferred.

Work Arrangement

This position follows a hybrid work schedule based in Rigby, Idaho, with Tuesday through Thursday designated as in-office days. Occasional evening and weekend work is required during events, product launches, and peak business periods. Only local or relocatable candidates will be considered. Ability to travel up to 15%, domestically and internationally, as needed. This position is not eligible for sponsorship. #LI-RAO #HYBRID

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.

About Teton Outfitters

Teton Outfitters outfits consumers around the world with its diverse portfolio of iconic Powersports brands, including KLIM and 509. Founded in 1998, Teton Outfitters is one of the world’s fastest growing apparel, helmets, goggles and accessories companies within the Powersports channel. Operations span numerous geographies, product categories and distribution locations. Teton Outfitters is committed to delivering innovative products to that excite our customers and create a unforgettable experience.

EEO Statement

Teton Outfitters is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. At Polaris, the need for diverse perspectives and experiences enables our vision of Best People, Best Team. We value our differences and align our passions to do great work. As a highly efficient growth company, we are driven to be agile and adaptable to support our customers. At Polaris we unite to create memorable adventures. Learn more at http://www.polaris.com/careers