Global Brand Marketing Director — Outdoor Apparel

polaris; Rigby (ID); On-site; USD 120,000 - 180,000; Full time

Job summary

Teton Outfitters, a Polaris Inc. subsidiary, seeks a Senior Marketing Manager to lead global marketing for KLIM and 509 brands. You will shape strategy, oversee brand positioning, and drive consumer engagement across markets while guiding a small team and coordinating with Product, Sales, Creative, and Operations.

You will manage content, PR, athlete programs, events, and integrated campaigns to strengthen brand equity and growth, with a substantial annual budget and a focus on measurable impact.

Qualifications

• BS in Marketing, Communications, Business, or related field.
• 8+ years of progressive marketing experience, including leadership responsibilities.
• Experience managing and developing marketing teams, including coaching employees and coordinating cross-functional marketing initiatives.
• Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns.
• Experience building and growing consumer brands within outdoor, powersports, apparel, sporting goods, or adjacent industries.
• Strong understanding of consumer behavior, market research, brand management, and applying consumer insights to marketing strategy.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.

Responsibilities

• Lead global marketing team of approx. four direct reports (seven total) by establishing clear priorities, performance expectations, and development plans while promoting accountability, collaboration, and continuous improvement.
• Develop and execute global marketing strategies for KLIM and 509 that strengthen brand positioning, support business objectives, and maintain consistent messaging and storytelling across markets and consumer touchpoints.
• Lead integrated marketing campaigns across owned and earned channels, including seasonal product launches, promotional initiatives, and consumer engagement programs that increase brand awareness, consideration, loyalty, and advocacy.
• Partner with Product, Sales, Consumer Direct, Creative, and Operations teams to align marketing priorities with product roadmaps, seasonal business objectives, and go-to-market strategies while maintaining clear functional accountability.
• Establish and oversee content and creative strategies, including product photography, video, brand storytelling, and marketing materials, ensuring consistent brand standards and effective communication of product innovation and performance benefits.
• Direct global public relations and brand communications strategies, including media relations, press releases, executive communications, industry partnerships, and crisis communication planning and response.
• Lead athlete, ambassador, influencer, and sponsorship programs, building relationships with key partners and ensuring initiatives strengthen brand credibility, consumer engagement, and business objectives.
• Oversee event marketing strategies, experiential activations, product shows, and industry events, ensuring effective execution and measurable value from sponsorships and partnerships.
• Analyze consumer insights, market trends, competitive activity, and campaign performance to guide marketing decisions, optimize investments, and identify opportunities to strengthen brand positioning across domestic and international markets.
• Develop and manage an annual marketing budget of approx. $2.5M, allocate resources based on business priorities, monitor spending, and evaluate agency, vendor, and partnership performance to maximize effectiveness and ROI.

Skills

Leadership

Business Acumen

Collaboration

Strategic Thinking

Education

BS in Marketing/Communications/Business or related

Job description

Teton Outfitters, a Polaris Inc. subsidiary, seeks a Senior Marketing Manager to lead global marketing for KLIM and 509 brands. You will shape strategy, oversee brand positioning, and drive consumer engagement across markets while guiding a small team and coordinating with Product, Sales, Creative, and Operations.

You will manage content, PR, athlete programs, events, and integrated campaigns to strengthen brand equity and growth, with a substantial annual budget and a focus on measurable impact.