Global Brand Marketing Lead – Outdoor Apparel

Polaris Inc.; Rigby (ID); Híbrido; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Polaris Inc.’s Teton Outfitters seeks a Senior Marketing Manager to lead global marketing for KLIM and 509. You will guide brand positioning, consumer engagement, and go-to-market campaigns, reporting to the General Manager and coordinating with Product, Sales, Creative, and Operations.

This role drives brand equity and long-term growth across markets. You will manage a small global team, develop strategies, oversee PR and sponsorships, and ensure cohesive storytelling while maintaining distinct

Formación

• BS in Marketing, Communications, Business, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibilities.
• Experience managing and developing marketing teams, coaching employees, cross-functional initiatives.
• Demonstrated success developing and executing integrated marketing strategies, brand positioning, consumer engagement, and go-to-market campaigns.
• Experience building and growing consumer brands within outdoor, powersports, apparel, sporting goods, or adjacent industries.
• Strong understanding of consumer behavior, market research, brand management, and applying insights to strategy.

Responsabilidades

• Lead, coach, and develop the global marketing team of approximately four direct reports (seven total).
• Develop and execute global marketing strategies for KLIM and 509 to strengthen brand positioning and consistency across markets.
• Lead integrated marketing campaigns across owned and earned channels, including seasonal product launches and consumer programs.
• Partner with Product, Sales, Consumer Direct, Creative, and Operations to align marketing priorities with roadmaps and go-to-market plans.
• Oversee content and creative strategies, including photography, video, storytelling, and marketing materials with strong brand standards.
• Direct global public relations and brand communications, including media relations, press releases, and crisis planning.
• Lead athlete, ambassador, influencer, and sponsorship programs to enhance credibility and engagement.
• Oversee event marketing strategies and activations to maximize sponsorship value and market impact.
• Analyze consumer insights, market trends, and campaign performance to optimize investments and brand positioning.

Conocimientos

Leadership

Strategic Thinking

Collaboration

Business Acumen

Communication

Educación

BS in Marketing, Communications, Business, or a related field

Descripción del empleo

Polaris Inc.’s Teton Outfitters seeks a Senior Marketing Manager to lead global marketing for KLIM and 509. You will guide brand positioning, consumer engagement, and go-to-market campaigns, reporting to the General Manager and coordinating with Product, Sales, Creative, and Operations.

This role drives brand equity and long-term growth across markets. You will manage a small global team, develop strategies, oversee PR and sponsorships, and ensure cohesive storytelling while maintaining distinct