Sr. Marketing Manager - Acquisition US, Amazon Flex

Amazon Inc.; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

Amazon Inc. is seeking a Sr. Acquisition Marketing Manager for the Amazon Flex team to own the delivery partner acquisition strategy across the United States.

You will drive end-to-end campaigns, budget planning, and channel optimization to hit nationwide targets, piloting new channels where needed. You will lead brand and performance efforts and manage agency partnerships and internal stakeholders. The role requires a data-driven mindset, strong communication skills, and the ability to move

Qualifications

• Experience leading brand and performance campaigns.
• Experience managing multiple agency partnerships and internal stakeholders.
• Data-driven decision making with ability to derive insights from complex information.
• Strong written and verbal communication skills.
• Ability to move quickly to meet targets and be inventive when solving problems.

Responsibilities

• Own acquisition marketing strategy across the United States.
• Plan, optimize and execute paid marketing channels; assess and test new channels.
• Own budget planning and tracking with business and finance stakeholders.
• Drive rapid experimentation to increase high-value lead volume in hard-to-recruit regions.
• Collaborate with technical and non-technical stakeholders to improve partner experience and recruitment objectives.
• Ensure marketing performance measurement and integrate market research into campaigns; travel to recruiting regions as needed.

Skills

Acquisition marketing

Budget management

Channel testing

Stakeholder communication

Data-driven decisions

Job description

Description

The Amazon Flex team is looking for a Sr. Acquisition Marketing Manager to own the acquisition of delivery partners across the United States. This is a high impact and exciting role which involves end to end ownership of delivery partner acquisition strategy, budget, channel selection, and optimization.

This individual will be in charge of managing marketing campaigns at a both a country and regional level, they will own acquisition targets and budget; ensuring both are met on time for all regions throughout the year. To achieve their long-term targets they will look around corners, piloting channels and campaigns which help Amazon Flex achieve cut-through in regions or cohorts which are harder to recruit. At the heart of everything you do will be ensuring Amazon Flex delivery partners have the best possible experience.

A successful candidate will have experience in leading brand and performance campaigns, either in agency or client-side; and is comfortable managing multiple agency partnerships and internal stakeholders. They are a data-driven decision maker; able to carve out insights from complex information and use it to make optimizations or inform strategy. This role will require strong written and verbal communication skills, the ability to move fast to meet targets and be inventive when solving problems.

Key job responsibilities

• Own acquisition marketing strategy which allows Amazon Flex to acquire our target audiences within unique delivery areas across the United States.
• Own the ongoing planning, optimization and execution of the Amazon Flex paid marketing channels, including new channel assessments and testing plans.
• Own budget planning and tracking; working closely with business and finance stakeholders
• Drive rapid experimentation of campaign types, channels and programs to achieve greater lead volume from high value segments and hard-to-recruit regions
• Work with a diverse range of technical and non-technical stakeholders to influence changes that give Amazon Flex delivery partners the best possible experience, and meet long term recruitment objectives.
• Ensure there are strong mechanisms for measuring marketing channel performance, integrating market research into campaigns and planning based on on-the-ground insights, occasionally requiring travel to recruiting regions.

Amazon Flex is a Last Mile delivery channel that engages delivery partners a gig-work model to deliver packages to Amazon customers, primarily for orders with ultra-fast delivery promises. This role is part of the Flex MACRO team, responsible for acquisition, onboarding, first-route activation and lifecycle engagement of delivery partners