Sr. Marketing Lead/ Head

Prospus Consulting Pvt Ltd; United States; Remote; USD 125,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Sr. Marketing Lead, where you will spearhead B2B marketing initiatives focused on the US market. This innovative role involves crafting strategies for performance marketing, email campaigns, and account-based marketing to enhance brand awareness and drive growth. Collaborate with cross-functional teams while leading a high-performing marketing team in a fully remote environment. If you're ready to make a global impact and shape the future of marketing, this opportunity is perfect for you.

Benefits

Provident Fund

Work from home

Flexible Work Hours

Yearly bonus

Qualifications

• 10+ years in B2B marketing with a strong focus on the US market.
• Proven experience in a marketing agency environment.

Responsibilities

• Develop and execute comprehensive B2B marketing strategies.
• Lead performance marketing campaigns to drive lead generation.

Skills

B2B Marketing

Performance Marketing

Email Marketing

Account-Based Marketing (ABM)

Analytics and Reporting

Team Management

Education

Bachelor's degree in Marketing

MBA

Job description

Job Title: Sr. Marketing Lead/ Head(Remote – US Market Focus) Location: Remote Experience Required: 10+ years in B2B marketing with US market and agency experience

Role Overview

We are seeking an experienced and strategic Head of Marketing to lead our B2B marketing initiatives, with a primary focus on Prospus and a secondary focus on Kaamfu. This role requires a deep understanding of the US market and a strong background in agency environments. The ideal candidate will be adept at performance marketing, email marketing, and account-based marketing (ABM), driving growth and brand awareness in a competitive landscape.

Key Responsibilities

• Strategic Leadership: Develop and execute comprehensive B2B marketing strategies for Prospus and Kaamfu, aligning with company goals and market opportunities.
• Campaign Management: Lead performance marketing campaigns across various digital channels to drive lead generation and customer acquisition.
• Email Marketing: Design and implement targeted email marketing campaigns to nurture leads and engage existing customers.
• Account-Based Marketing (ABM): Develop and manage ABM strategies to target high-value accounts, tailoring messaging and outreach to specific client needs.
• Collaboration: Work closely with sales, product, and customer success teams to ensure cohesive messaging and alignment across all touchpoints.
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, using insights to optimize strategies and tactics.
• Team Management: Build and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement.

Qualifications

• Minimum of 10 years of experience in B2B marketing, with a strong focus on the US market.
• Proven experience in a marketing agency environment, managing multiple client accounts and campaigns.
• Expertise in performance marketing, including PPC, SEO, and social media advertising.
• Strong background in email marketing, with experience in automation and segmentation strategies.
• Demonstrated success in developing and executing ABM campaigns.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Exceptional communication and leadership skills, with experience managing cross-functional teams.
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that's redefining workforce management through technology.
• Global Impact: Work with a diverse, remote team serving clients worldwide.
• Growth Opportunities: Play a pivotal role in shaping the marketing strategy and driving the company's growth trajectory.
• Flexible Work: Enjoy the benefits of a fully remote position.

Application Process:

Interested candidates can fill this form-

Job Type: Full-time

Pay: ₹20,465.84 - ₹110,000.00 per month

Benefits:

• Provident Fund
• Work from home

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Yearly bonus

Work Location: Remote