Head of Marketing

Hubstaff; Austin (TX); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company is seeking a dynamic Head of Marketing to drive revenue growth and brand awareness. This role involves developing marketing strategies, optimizing funnels, and leading a talented team. Join a collaborative remote environment and make impactful contributions.

Benefits

Dynamic and collaborative remote environment

Lead a talented marketing team

Qualifications

• Proven experience in a senior marketing role, preferably as Head of Marketing.
• Strong background in lead generation and growing email lists.
• Experience managing a diverse team of marketing professionals.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive revenue growth.
• Optimize conversion funnels to maximize lead-to-customer conversion rates.
• Provide detailed data reporting to guide strategic marketing decisions.

Skills

Leadership

Analytical Skills

Copywriting

Marketing Strategy

Lead Generation

Job description

We are seeking a dynamic and experienced Head of Marketing to join our team. This critical role focuses on driving company revenue, brand awareness, and service promotion through various initiatives including program launches, paid evergreen revenue streams, and customer upsell / LTV revenue. The ideal candidate will ensure our marketing funnels achieve maximum conversion rates and provide detailed data reporting to guide strategic decisions.

Key Responsibilities :

Strategy Development and Execution :

• Develop and implement comprehensive marketing strategies to drive revenue growth and brand awareness.
• Oversee multi-channel marketing campaigns, ensuring alignment with business objectives and target audience needs.
• Manage marketing, content, and copywriting initiatives to achieve target company-wide goals.

Lead Generation and Conversion :

• Design and implement lead generation campaigns to expand the email list and customer base.
• Optimize conversion funnels to maximize lead-to-customer conversion rates.
• Scale business revenue, lead generation, audience growth, email list, and brand awareness through :
• Live launches
• Service promotion strategy for all levels of buyer readiness
• Social media strategy and management

Content and Copywriting Strategy :

• Develop a compelling and engaging copywriting strategy that addresses the challenges, goals, and needs of the ideal clients.
• Ensure consistency in messaging across all marketing initiatives and platforms, reflecting the brand voice, mission, and content pillars.

Funnel Optimization :

• Supervise the creation and optimization of marketing funnels and web pages, running experiments, and measuring key performance indicators (KPIs).
• Implement strategies to improve conversion rates and customer lifetime value (LTV).

Data Reporting and Analysis :

• Provide detailed data reporting to guide strategic marketing decisions.
• Analyze campaign performance and market trends to optimize future marketing efforts.

Customer Insights and Market Research :

• Conduct market research and customer surveys to gain insights into customer needs and preferences.
• Use insights to refine marketing strategies and enhance customer engagement.

Webinar and Virtual Event Marketing :

• Develop and implement marketing strategies for webinars and virtual events to achieve company-wide goals.
• Ensure weekly and monthly booked calls for high-ticket career coaching programs, new client enrollments, overall lead generation, application submissions, audience growth, and email list growth.

Requirements :

• Proven experience in a senior marketing role, preferably as Head of Marketing.
• Demonstrated success in leading live product launches and generating substantial revenue.
• Strong background in lead generation and growing email lists.
• Experience managing a diverse team of marketing professionals.
• Expertise in creating and executing omni-channel marketing strategies.
• Ability to oversee and optimize marketing funnels and web pages.
• Strong analytical skills and experience with data reporting.
• Excellent communication and leadership skills.
• Creative and engaging copywriting strategy that speaks to ideal clients' challenges, goals, and the support they're looking for.
• Ability to create copy that leads to action, resonates with ideal clients, and maintains consistency across all platforms.
• Experience in revenue and business growth for 6 and 7-figure coaches and founders, including career, life, and / or wellness coaching services and high-ticket service-based programs above $3000.
• Marketing strategy to target audience at all levels of buyer readiness, including :
• Lower ticket offers
• Free webinars
• Limited-time promotions
• High ticket programs

Impactful Contributions :

• Support and lead live launches of products and programs.
• Direct launch programs and course launches with a 6-figure per month revenue goal.
• Direct lead generation campaigns and increase contacts to our email list (1k per month).
• Oversee launches and specific funnels / market campaigns of new programs and products.

Why Join Us :

• Be a key player in a fast-growing company.
• Work in a dynamic and collaborative remote environment.
• Lead a talented and passionate marketing team.
• Drive impactful marketing initiatives and see the tangible results of your efforts.

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