Head of Marketing

White Tiger Connections Inc.; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

A strategic advisory firm is seeking a Head of GTM to lead their marketing function. This senior role involves developing a go-to-market strategy, managing a marketing team, and ensuring alignment with firm objectives. Ideal candidates will have extensive marketing experience, particularly in B2B professional services. The firm values a culture of self-motivation and strong principles.

Qualifications

• Minimum 5 years of marketing experience, 2 years in senior leadership.
• Proven track record in B2B or professional services marketing.

Responsibilities

• Develop and lead a comprehensive go-to-market strategy.
• Oversee brand positioning and messaging.
• Build and manage a marketing team.

Skills

Leadership

Project Management

Cross-functional Collaboration

Communication

Job description

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Strategic Program + Model Design for Accounting, Wealth, and Professional Services Firms

About White Tiger Connections

White Tiger Connections is a strategic advisory firm serving professional services organizations, including accounting firms, wealth management practices, law firms, and private equity-backed platforms. We specialize in mergers and acquisitions, talent acquisition, and growth consulting — supporting our clients through periods of transition, succession, and scale.

The Opportunity

We are hiring a Head of GTM to lead the continued development and execution of our marketing function. This is a senior-level role with full ownership of marketing strategy and operations.

We have a small, capable junior team and some foundational activity in place, but our marketing function is still early in its development. It has not yet reached the level of sophistication or structure needed to support our long-term growth. This role is responsible for helping us change that — by assessing our current efforts, identifying what needs to be built or improved, and guiding the team toward a more strategic, high-performing function.

This is not a hands-off leadership role. We’re looking for someone who is ready to roll up their sleeves and be in the weeds while we grow — someone who can lead with vision, but also execute directly where needed.

The Head of GTM will report directly to the executive team and collaborate closely with senior leadership across the firm.

Key Responsibilities

• Develop and lead a comprehensive go-to-market strategy aligned with firm objectives
• Oversee brand positioning, messaging, and content strategy
• Lead campaign development across digital, email, lifecycle, and lead generation channels
• Build marketing operations infrastructure, including systems for campaign execution and performance measurement
• Build, manage and mentor a small marketing team, with responsibility for team structure and development
• Collaborate with internal stakeholders to ensure alignment between marketing, client service, and business development

Qualifications

• Minimum of 5 years of marketing experience, with at least 2 years of experience in a senior leadership role
• Proven track record of building or scaling a marketing function in a B2B or professional services environment
• Demonstrated experience in full-cycle campaign management, including content, digital, and lifecycle marketing
• Strong leadership, project management, and cross-functional collaboration skills
• Clear communicator with excellent judgment and the ability to operate both strategically and tactically

Preferred Experience

• Strong preference for candidates with experience marketing to professional services firms (e.g., accounting, legal, wealth management, consulting)
• Familiarity with M&A, talent strategy, or advisory services is a plus

Why Join Us

White Tiger Connections is a values-driven firm. Our culture is shaped by four principles: a servant’s heart, strong self-motivation, self-awareness, and a sense of humor. These values are foundational to how we work — with clients and with each other.

We are a faith-based company, and our leadership’s Christian faith informs many of the principles behind how we operate. While we do not require employees to share our beliefs, we are open about the values that shape our team culture and decision-making.

This role requires a high degree of ownership, sound judgment, and the ability to work independently in a fast-moving environment. It is well-suited for a candidate who brings both strategic capability and operational skill, and who can contribute meaningfully to the growth and direction of the firm.

Additional Information

This is a full-time, salaried position. Expected working hours are 8:00am–5:00pm EST

White Tiger Connections is a small, growing firm. We do not currently offer a formal benefits package.

Compensation will be based on experience and fit. Our priority is finding the right person for this role — someone who aligns with our values, understands the complexity of what we’re building, and brings the leadership and skillset to match. We are prepared to be competitive in order to make that happen.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Business Consulting and Services

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