Sr. Marketing Communications Specialist
Siemens Mobility
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Job summary
Siemens Mobility in Wendell, NC seeks a Senior Marketing Communications Specialist to drive integrated marketing initiatives, campaigns, and content that translate complex tech into business value. You'll collaborate across sales, product, and corporate teams to strengthen market presence and support growth objectives.
The role emphasizes B2B marketing, strong storytelling, and the use of AI-enabled tools to improve content quality, with onsite collaboration and events coordination as needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 7+ years in B2B marketing and communications with measurable results.
- Experience across multi-channel marketing, digital, events, and demand gen.
- Strong writing, verbal, visual, and presentation skills.
- Proficient in Adobe Creative Suite and PowerPoint.
- Experience supporting sales with marketing assets and messaging.
- Experience using research, analytics, and AI tools in marketing.
- Excellent project management and cross-functional collaboration.
Responsibilities
- Develop and execute strategic marketing plans aligned with business goals.
- Plan and optimize multi-channel campaigns across digital channels and events.
- Create compelling content and visuals: presentations, whitepapers, case studies.
- Collaborate with sales and product teams on messaging and assets.
- Lead internal/external communications aligned with brand standards.
- Leverage research and analytics to measure impact and inform decisions.
- Coordinate industry events, webinars, and customer engagement activities.
- Evaluate new marketing tech, including AI tools, for efficiency and quality.
- Improve marketing processes for scalability and effectiveness.
- Partner across functions while managing budgets and priorities.
Skills
Education
Tools
Job description
At Siemens, we are committed to enabling sustainable progress through technology by empowering customers to connect the real and digital worlds. Together, we are improving how we live, work, and move today and for future generations. We know a business thrives when its people thrive, which is why we put our people first. Join our global, diverse team and discover opportunities to grow, contribute, and shape what comes next.
The Electrification & Automation (EA) Business Unit offers the full range of energy distribution systems and solutions for all markets and through all sales channels. We provide reliable power distribution grids of today while investing in our Future Grids portfolio to create the power distribution grid of the future.
In this role, you'll help drive business growth through integrated marketing and communications initiatives by developing and executing marketing strategies, creating compelling campaigns and content, and partnering closely with cross‑functional teams to strengthen market presence and support business objectives. The ideal candidate brings strong B2B marketing experience, exceptional communication and presentation skills, advanced visual storytelling capabilities, and the ability to align marketing efforts with Siemens’ broader business vision.
Employees are expected to be onsite up to two days per week, including Tuesdays as the designated team collaboration day. Additional onsite presence may be required based on business needs, meetings, events, or team initiatives.
- Developing and executing strategic marketing and communications plans that align with business objectives, strengthen Siemens' market position, and increase brand awareness across key target markets.
- Planning, managing, and optimizing integrated marketing campaigns across digital channels, social media, email marketing, events, trade shows, and other demand generation activities to drive customer engagement and business growth.
- Creating compelling content and visual storytelling assets including presentations, brochures, whitepapers, case studies, videos, sales enablement materials, and other customer‑facing communications that translate complex technical concepts into clear business value.
- Partnering with sales and business development teams to develop customer‑facing materials, messaging frameworks, and campaign assets that support customer engagement, sales effectiveness, and revenue growth.
- Developing and executing internal and external communications initiatives by creating audience‑focused messaging and communication strategies that align with business priorities and Siemens brand standards.
- Leveraging market research, customer insights, and marketing analytics to identify trends, evaluate program effectiveness, measure performance, and provide recommendations that support strategic decision‑making and continuous improvement.
- Coordinating and supporting industry events, conferences, webinars, and customer engagement activities that showcase Siemens solutions, reinforce thought leadership, and strengthen market presence.
- Exploring, evaluating, and adopting emerging marketing technologies, including AI‑enabled tools, to improve content quality, workflow efficiency, audience engagement, and campaign effectiveness while maintaining high standards for creativity, accuracy, and brand integrity.
- Driving marketing process improvement initiatives by identifying opportunities to enhance workflows, tools, content management practices, and campaign execution processes to improve scalability and operational effectiveness.
- Collaborating across functions and managing marketing resources effectively, partnering with sales, product management, corporate marketing and communications, and business leaders while managing budgets and priorities to maximize organizational impact and return on investment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience developing and executing B2B marketing and communications strategies, campaigns, and programs that drive measurable business results.
- Experience planning and managing integrated multi‑channel marketing initiatives, including digital marketing, social media, content marketing, demand generation, events, and customer engagement programs.
- Exceptional written, verbal, visual, and presentation communication skills, with the ability to develop audience‑focused messaging, influence stakeholders, and translate complex technical concepts into compelling customer‑focused stories.
- Proven experience developing marketing and communications content, including presentations, sales enablement materials, whitepapers, case studies, campaign assets, and internal and external communications.
- Proficiency in Adobe Creative Suite and PowerPoint, with demonstrated ability to create visually compelling presentations, marketing collateral, and customer‑facing materials through effective visual storytelling and design.
- Experience supporting sales and business development efforts through the development of presentations, messaging frameworks, customer‑facing communications, and marketing assets that contribute to business growth.
- Experience leveraging market research, customer insights, analytics, and AI‑enabled marketing tools to support content development, campaign planning, audience engagement, and data‑driven decision‑making. Demonstrated ability to pair creative thinking and marketing expertise with sound judgment to ensure accurate, high‑quality results.
- Strong project management, organizational, and prioritization skills, with the ability to manage multiple initiatives, stakeholders, budgets, and competing priorities in a fast‑paced environment.
- Proven ability to collaborate across cross‑functional and matrixed organizations, partnering effectively with sales, product management, marketing communications, and business leadership teams while maintaining a curious, adaptable approach to marketing innovation and emerging technologies.
- Experience in B2B marketing within the power equipment, electrification, automation, infrastructure, industrial technology, or manufacturing industries.
- Experience using marketing technology platforms, content management systems, marketing automation tools, and analytics platforms.
- Experience evaluating, implementing, or experimenting with AI‑powered solutions, AI agents, chatbots, workflow automation technologies, or advanced marketing technology tools.
- Experience creating multimedia, video, or digital content to support customer engagement and brand awareness initiatives.
We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource‑efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here.
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
#LI-EP1 #LI-ONSITE
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is 66,973 - 114,811 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodationfor disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.
This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.
California residents have the right to receive additional notices about theirpersonal information. To learn more, click here .
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodationfor disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.
Siemens follows Pay Transparency laws.
This role
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