Sr Market Insight Manager

Aspen Technology, Inc.; Houston (TX); On-site; USD 150,000 - 187,000; Full time

Benefits offered by this job

Bonus eligibility

Comprehensive benefits

Paid time off

Retirement plan

Job summary

AspenTech in the United States is seeking a senior leader to drive market research for our industrial software business. You will design and execute market research programs to inform product strategy, GTM decisions and business development priorities.

The role focuses on Market Research & Sizing, Customer Insights, Industry Analysis, and Competitive Intelligence. You will lead VoC programs, identify opportunities, and translate findings into actionable recommendations for product, marketing and

Qualifications

• BA/BS in Economics, Business, Engineering, or related field; MBA or advanced technical degree is a plus
• 10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries
• Exceptional analytical skills with ability to synthesize complex, ambiguous information into clear insights and recommendations
• Outstanding written and oral communication skills with strong executive presentation capabilities
• Proven ability to think strategically while executing tactically; experience with highly technical products and influencing product/go-to-market strategy through research insights

Responsibilities

• Market Research & Sizing: develop methodologies to assess market sizing and opportunity; identify potential new logo targets; analyze market dynamics; synthesize findings into actionable insights
• Customer Research & Insights: design and execute qualitative and quantitative research; conduct in-depth interviews with engineers, enterprise buyers, and technical evaluators; lead VoC programs
• Industry & Segmentation Analysis: identify and prioritize industry verticals and segments; assess technology trends and dynamics; partner with product and strategy teams
• Competitive Intelligence: monitor competitor roadmaps, pricing, GTM, partnerships, acquisitions, financial performance, and organizational changes; provide strategic recommendations to differentiate products and strengthen market positioning

Skills

Market research

Competitive intelligence

Strategic marketing

Management consulting

Executive communication

Technical products

Education

BA/BS in Economics, Business, Engineering

MBA or advanced technical degree a plus

Job description

The Role

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. The Role The driving force behind our success has always been the people of AspenTech. What drives us is our aspiration, our desire, and ambition to keep pushing the envelope, overcoming challenges, and finding a better way. You will experience these qualities through career development, community involvement, and collaboration across our global organization. We are seeking a leader to drive market research for our industrial software business. This role will lead our efforts to understand market dynamics and customer needs across AspenTech's core industrial software markets. The ideal candidate will be responsible for designing and executing market research programs that inform product strategy, go-to-market decisions, and business development priorities.

Your Impact

Market Research & Sizing

• Develop robust methodologies to assess market sizing and opportunity, grounded in available industry data and customer input
• Identify potential new logo targets in emerging markets to support business development priorities
• Analyze market dynamics across traditional and emerging industrial software markets
• Synthesize research findings into actionable insights that inform product, marketing, and sales strategy

Customer Research & Insights

• Design and execute qualitative and quantitative research to understand customer pain points, needs, and decision criteria
• Conduct in-depth interviews with engineers, enterprise buyers, and technical evaluators to inform product roadmap and positioning
• Lead Voice of Customer (VoC) programs including customer, expert and executive surveys and interviews Identify customer profiles and frameworks for understanding customer maturity and readiness for new solutions

Industry & Segmentation Analysis

• Identify and prioritize industry verticals and segments with the highest
• Assess technology trends, industry developments, and dynamics that impact commercial opportunities
• Partner with product and strategy teams to identify areas of opportunity and adjacency

Competitive Intelligence

• Monitor competitor product roadmaps, pricing strategies, GTM motions, partnerships, acquisitions, financial performance, and organizational changes
• Provide strategic recommendations to differentiate products and strengthen market positioning

What You'll Need

• BA/BS in Economics, Business, Engineering, or related field; MBA or advanced technical degree is a plus
• 10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries
• Exceptional analytical skills with ability to synthesize complex, ambiguous information into clear insights and recommendations
• Outstanding written and oral communication skills with strong executive presentation capabilities
• Proven ability to think strategically while executing tactically Experience working with highly technical products and customer Track record of influencing product and go-to-market strategy through research insights

The salary range for this role is $149,900.00 - $187,400.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees. AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks. If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster. With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate. AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law. Reasonable Accommodation: We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at [e-mail]. GDPR Privacy Notice: AspenTech collects a range of personal information during the recruitment process. This may include the following personal or special categories of personal data: recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre-employment assessments; your contact details and date of birth; your gender; your marital status and family details; your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us; information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement; your racial or ethnic origin; any criminal convictions and offences. AspenTech Security and Privacy Policy Plan Participants Enrolled in the AspenTech US Medical Plans: The Transparency in Coverage Final Rules require certain group health plans to disclose on a public website information regarding in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services in two separate machine-readable files (MRF’s). The MRF’s for the benefit package options under AspenTech’s US Employee Benefit Plan are linked below: Transparency in Coverage Rule - Machine Readable Files Transparency In Coverage Rule And Consolidated Appropriations Act Overview and FAQS