Sr. Manager - SMB Intelligence & Insights

Visa; San Francisco (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Visa is hiring a Senior Manager - SMB Intelligence & Insights to drive the global SMB intelligence agenda. You will transform customer, market, competitive, and ecosystem signals into actionable insights that shape strategy and accelerate growth.

You will lead research partnerships, develop strategic reports, and champion customer-centric decisions across product, GTM, and investments. This role requires influencing executives and collaborating across regions.

Qualifications

• 8+ years of relevant work experience with a Bachelor's Degree.
• Strong expertise in market, customer and competitive intelligence.
• Proven ability to influence senior leaders with insights.

Responsibilities

• Build the SMB Voice of the Customer and unify global SMB insights.
• Shape the SMB intelligence agenda and translate insights into action.
• Monitor the SMB ecosystem and deliver competitive intelligence.
• Connect intelligence to performance with executive-level narratives.

Skills

Senior leadership

Market intelligence

Customer insights

Strategic thinking

Education

Bachelor's degree

Advanced degree preferred

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Small and medium businesses (SMBs) are fundamental to the global economy, accounting for over 60% of employment and contributing more than 50% to global GDP. At Visa, SMBs represent a critical segment within Visa Commercial Solutions and present significant growth potential, as currently less than 2% of their payment transactions are conducted using cards.

The Global Small Business team is the only dedicated segment at Visa focused on SMBs. We lead Visa's 2030 agenda for this segment, collaborating across multiple functions to drive performance, identify growth opportunities, and execute global sales and go-to-market programs with a multidisciplinary approach.

We are seeking a Senior Manager - SMB Intelligence & Insights - Global SMB to join our team with the follow mission: Build Visa's SMB Intelligence capability by transforming customer, market, competitive, and ecosystem signals into actionable insights that shape strategy, accelerate growth, strengthen market positioning, and influence enterprise decisions.

Key Responsibilities

SMB Customer Intelligence

• Build the SMB Voice of the Customer: Establish a unified global framework that synthesizes SMB insights across regions and business units, creating a trusted source of truth on SMB needs, priorities, and emerging trends.
• Champion the SMB Perspective: Represent SMB needs in strategic planning and executive discussions, serving as a trusted advisor on customer priorities, experiences, and unmet needs.
• Embed Customer-Centric Decision Making: Equip teams with frameworks, insights, and tools that translate customer intelligence into product, go-to-market, and investment decisions.

Research & Thought Leadership:

• Shape the SMB Intelligence Agenda: Partner with global and regional teams to define and prioritize research investments that inform growth strategies, product innovation, and long-term business objectives.
• Translate Insights into Action: Convert research into compelling narratives, thought leadership, and practical recommendations that influence executive decisions, product roadmaps, and commercial execution.
• Lead Strategic Research Partnerships: Oversee external research partners and programs, ensuring methodological rigor, quality execution, and alignment with strategic priorities.

Market & Competitive Intelligence

• Monitor the SMB Ecosystem: Develop a comprehensive view of competitors, emerging players, market shifts, and industry trends to identify opportunities, risks, and areas of differentiation.
• Deliver Actionable Competitive Intelligence: Create targeted intelligence products, including competitor profiles, battlecards, market assessments, and executive briefings that strengthen strategic and commercial decision-making.
• Identify Early Signals: Track market, regulatory, technology, and partnership developments to provide forward-looking insights and inform proactive responses.
• Connect Intelligence to Performance: Partner with performance and strategy teams to validate hypotheses, distinguish signal from noise, and develop evidence-based narratives that explain business performance and guide future action.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD.

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD.
• Proven success serving as a trusted advisor to senior leaders, influencing strategy, investment priorities, product decisions, and go-to-market initiatives through evidence-based insights.
• Experience leading market intelligence, competitive intelligence, customer insights, research, strategy, or related functions within complex organizations.
• Strong ability to synthesize customer, market, competitive, and ecosystem signals into strategic insights and actionable recommendations.
• Demonstrated expertise in designing and executing primary and secondary research using qualitative and quantitative methodologies.
• Proven ability to identify emerging trends, competitive threats, and g

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.