Sr. Manager Public Relations

Verint; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Analyst Relations Manager to lead a strategic analyst relations program. This role involves enhancing brand awareness through effective PR/media strategies, mentoring team members, and collaborating with internal stakeholders. The ideal candidate will have extensive experience in public relations and corporate communications, particularly within the technology sector. Join a dynamic team that values innovation, creativity, and collaboration, and help drive impactful results for a company committed to excellence in customer experience and workforce productivity.

Qualifications

• 8+ years in PR, media relations, or corporate communications in tech.
• Exceptional written and verbal communication skills required.

Responsibilities

• Define and lead PR/media strategy to enhance brand awareness.
• Collaborate with internal teams to promote customer success stories.

Skills

Public Relations

Media Relations

Corporate Communications

Project Management

Written Communication

Verbal Communication

Team Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Microsoft Office

Social Media Tools

Job description

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.

Overview of Job Function:

We are looking for an Analyst Relations Manager to help expand and execute a high-impact, strategic analyst relations program. This includes working with the Sr. Director and Verint internal business partners to cultivate relationships and engagement around Verint’s CX Automation and AI Business Outcomes, NowTM vision and solutions, driving favorable market coverage of Verint. Key focus areas include developing and advancing relationships with industry analysts and influencers; collaborating with internal and external stakeholders on communications, marketing, sales enablement, and thought leadership initiatives; and reinforcing the Verint brand as a global market pioneer and leader. Part of the Corporate Communications organization, this position will work closely with corporate and functional leaders to maximize the company’s reach and build affinity for Verint and our solutions.

Principal Duties and Essential Responsibilities:

• Define and lead PR/media strategy: Execute a comprehensive and strategic PR/media relations strategy to enhance Verint’s brand awareness, reputation, and positioning in the marketplace. Involves identifying key messages, crafting timely and compelling news releases and pitches, and managing the editorial calendar. Also includes shaping and sharing key news Verint events and updates with media and influencers on a regular basis to nurture relationships and keep them informed and engaged in the Verint story.
• Lead and mentor a team: Coach, support, and develop PR team members, agency, and contract resources to achieve goals.
• Provide counsel and coaching: Help prepare Verint executives and subject matter experts for interviews, speaking engagements, and other media interactions.
• Collaborate cross-organizationally: Engage and interact with internal business partners to identify, package, and promote customer success stories that showcase Verint’s impact, innovation, and leadership.
• Support executive speakers’ bureau: Collaborate with Communications, Content, and Events leadership to drive and support executive speaking engagements.
• Leverage and support events: Lead planning and execution for proactive media engagement at industry conferences and Verint events.
• Support crisis communication: Collaborate with Communications and Marketing leadership to plan for and respond to manage potential crisis situations to protect the company's reputation.
• Collaborate across functions: Work closely with internal stakeholders, including executives, product marketing, and subject matter experts, to identify and pitch compelling story angles and timely news.
• Monitor industry news and trends: Keep informed about and share emerging trends, news, competitor activity, and cultural moments to enhance media, communications, and marketing strategy.
• Nurture relationships: Proactively cultivate strong relationships with media contacts, industry analysts, and influencers to achieve corporate objectives.

Minimum Requirements:

• Minimum of 8 years of experience working in PR, media relations, corporate communications, and/or related positions in the technology or enterprise software industry.
• Bachelor’s degree with a concentration in marketing, communications, public relations, journalism or related area, or equivalent years of work experience.
• Ability to adapt the tone and style of writing as necessary to reflect a variety of audiences, communications genres, and media.
• Demonstrated ability to effectively and efficiently project-manage multiple concurrent, deadline-driven workstreams and stakeholders using best-practice systems and processes.
• Exceptional written and verbal communications skills, including ability to shape authentic and compelling storylines, an eye for editing/proofing, and competitively differentiated story shaping experience.
• Ability to work effectively in a collaborative team environment that spans different job functions, departments and geographies.
• Effective team contributor and player with proven ability to work efficiently, effectively, and proactively in a fast-paced, deadline-oriented, dynamic, and virtual environment.
• Demonstrated proficiency with Microsoft Office (or similar desktop applications) with notably strong Excel and PowerPoint skills.
• Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC and Social Security verification.
• Successful completion of a credit check necessary for travel-related roles that will require the candidate to obtain the appropriate credit line required to travel.

Preferred Requirements:

• Experience working with executives.
• Experience using social media and team collaboration tools.

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