Director of Advertising

Winn & Winn Recruiting Agency, LLC; United States; Remote; USD 110,000 - 200,000; Full time

Job summary

A leading recruiting agency is seeking a Director of Advertising to oversee multi-channel advertising campaigns for dietary supplement and cosmetic brands. The ideal candidate will possess strong leadership skills and a data-driven mindset, ensuring optimal budget management and compliance with regulations. This remote position requires proven experience enhancing client satisfaction and driving measurable revenue growth.

Benefits

Competitive Compensation

Benefits Package

PTO

401(k)

Remote work opportunity

Medical insurance

Vision insurance

Qualifications

• Proven experience in digital advertising, particularly in health & wellness.
• Excellent communication and presentation skills.
• Strong leadership capabilities to mentor teams.

Responsibilities

• Develop and execute advertising strategies for dietary supplement brands.
• Oversee multi-channel advertising campaigns across various platforms.
• Maintain accurate forecasting and reporting to measure campaign effectiveness.

Skills

Leadership

Data-driven decision-making

Customer acquisition

Performance analysis

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta

LinkedIn

PowerBI

Microsoft Office Tools

Job description

Direct message the job poster from Winn & Winn Recruiting Agency, LLC

Founder/Headhunter Placing Successful Accounting, Digital Marketing, eCommerce, Amazon, SM, R&D, and Sales Professionals (Retained, Contingent &…

Director of Advertising - Remote (Must live in the USA)

Position Overview:

We are looking for an innovative, strategic, and data-driven Director of Advertising to lead our clients’ advertising team. This high-impact leadership role requires a proven track record of driving growth on Amazon, along with expertise in customer acquisition, retention, and effective budget management. The ideal candidate will bring experience in overseeing multi-channel advertising campaigns across various platforms and sales channels, ensuring top-tier performance, compliance with regulations, and exceptional client satisfaction.

Key Responsibilities:

Strategic Planning

• Develop and execute comprehensive advertising strategies tailored to dietary supplement and cosmetic brands, ensuring alignment with division goals and regulatory compliance.
• Responsible for ensuring all product SKUs are eligible for advertising and working with the platform to enable advertising, if suppressed.
• Stay informed about industry trends, competitor offerings, and market shifts to ensure the company remains at the forefront of advertising excellence.

Campaign Execution

• Oversee the execution of multi-channel advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, programmatic buying, and retail-specific advertising channels.

Performance Optimization

• Utilize AI tools, analytics, and industry insights to drive campaign performance and optimize budget allocations.
• Collaborate with the leadership team to identify new business opportunities, enhance revenue growth, and ensure consistent pipeline development.

Reporting

• Maintain accurate forecasting, reporting, and analysis to measure campaign effectiveness and optimize future efforts.
• Develop comprehensive performance reports detailing KPIs such as ROAS, ACOS, TACOS, conversion rates, engagement metrics, and audience insights.
• Ensure timely delivery of reporting to leadership and internal stakeholders, providing actionable recommendations based on data analysis and market trends.

Cross-Functional Collaboration

• Work closely with product development, marketing, and sales teams to support new product launches and promotional campaigns.
• Align with e-commerce channel leads to anticipate and meet platform-specific requirements.
• Creation of Standard Operating Procedures (SOPs) for additional team members and division scaling.

Adherence to Company Values and Policies

• Uphold and embody company values, including Servant Leadership, Passion, Integrity, Respect, Innovation, and Teamwork, in all operations and decision-making processes.
• Stay updated on company policies and procedures by regularly reviewing the Company Handbook, ensuring compliance with organizational standards and practices.

Platform and Tool Integration

• Ensure that all tools and platforms utilized for supply chain management and operations are company-approved and fully integrated with existing systems to enhance efficiency and accuracy.
• Maintain and optimize the use of platforms such as PowerBI (dashboard tracking), SharePoint, and Microsoft Office Tools (mandatory).
• Proactively ensure access to the appropriate folders, spaces, and tools, maintaining accurate organization and functionality.
• Regularly review and recommend updates to technology to maintain compatibility and streamline workflows.

Key Performance Indicators (KPIs)

Campaign Performance Metrics

• Achieve target Return on Ad Spend (ROAS) across all advertising channels.
• Maintain optimal Advertising Cost of Sales (ACOS) and Total Advertising Cost of Sales (TACOS) within established benchmarks.
• Increase conversion rates and engagement metrics for digital ad campaigns.

Revenue Growth

• Drive measurable revenue growth through effective multi-channel advertising strategies.
• Identify and capitalize on new business opportunities, contributing to consistent pipeline development.

Reporting & Analysis

• Maintain high client satisfaction scores through clear communication, accurate reporting, and proactive campaign optimization.
• Deliver actionable insights and strategic recommendations to clients regularly.

Operational Efficiency

• Ensure timely execution and delivery of advertising campaigns, minimizing delays and errors.
• Leverage AI tools and analytics to maximize budget efficiency and performance optimization.
• Develop and maintain high team morale, productivity, and collaboration.
• Mentor team members to enhance skills in data analysis, strategy development, and campaign management.

Required Qualifications:

• Bachelor’s degree in marketing or related field.
• Proven experience in digital advertising, preferably within the health and wellness, dietary supplement, or cosmetic industries.
• Strong leadership skills with the ability to mentor and inspire teams.
• Expertise in Google Ads, Meta, LinkedIn, programmatic buying, and retail-specific advertising platforms.
• Analytical mindset with a passion for data-driven decision-making.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, rapidly evolving environment.
• Competitive Compensation
• Benefits Package
• PTO
• 401(k)
• Remote USA

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Consumer Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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