Sr. Manager of Performance Marketing

Smartcat; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company in AI-driven solutions seeks a Sr. Manager of Performance Marketing to enhance lead generation and customer engagement. This role involves managing paid media strategies across multiple platforms and optimizing performance to drive growth. The ideal candidate will have extensive experience in both B2B and B2C marketing, with a strong analytical background. Join a fully remote team committed to innovation and diversity, and play a key role in scaling the company as it transitions to a $1B valuation.

Benefits

Fully remote team

Innovative work environment

High impact role

Diversity and inclusion focus

Qualifications

• 5+ years of experience in growth/performance marketing.
• Hands-on proficiency with Google and Meta.
• Experience in both B2B and B2C SaaS.

Responsibilities

• Manages paid media across various channels.
• Develops test and optimization plans.
• Communicates results to the Head of Marketing.

Skills

Analytical Skills

Technical Skills

Growth Marketing

Performance Marketing

SQL

B2B SaaS Experience

B2C Experience

Education

Bachelor's Degree

Tools

Looker

Google Ads

Meta

Job description

About Smartcat

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

Mission

Smartcat is looking for a Sr. Manager of Performance Marketing to manage new customer lead and pipeline generation as well as supporting existing customer cross-sell and upsell through paid media. We are looking to significantly increase our paid marketing efforts and need the right person to jump in and lead our efforts. This is a hands-on / individual contributor role in the near term, with opportunity to add direct reports as growth and demands merit.

Outcomes

• Manages paid media across SEM, LinkedIn, Meta, and any additional channels.
• Ensures that proper measurement is in place for each channel to be able to attribute pipeline correctly.
• Works with the data team to implement detailed, clear reporting.
• Develops test and optimization plans to power ongoing improvement in efficiency and scale. Should include audiences, creative, landing pages, and media.
• Identifies new high-potential media opportunities.
• Manages media creative strategy, with input from product marketing and ABM leads.
• Communicates results and opportunities to the Head of Marketing and company leadership.

Requirements

• 5+ years of experience in growth marketing / performance marketing
• Hands-on proficiency with Google and Meta at a minimum. Other channels are a bonus.
• Excellent technical and analytical skills with experience using tools like Looker.
• Hands-on familiarity with SQL is a strong plus.
• Combined B2C and B2B SaaS experience is a strong plus.
• Experience building and managing a performance marketing program for both the 'product-led growth' and 'sales-assisted' sides of the business.
• Readiness to work in a highly intense startup environment requiring extreme focus, a strong sense of ownership, and persistence to breakthrough
• Openness to constructive feedback and the opinions and ideas of others
• Strong preference to consider candidates who live on the East Coast, Boston or New York area, but will consider other areas for the right candidate.
• Native-level fluency in English, both written and spoken

Why joining Smartcat might be your best move so far

• Fully remote team
  We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon.
• Innovating a $100 Billion industry
  Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost.
• High impact role enabling innovation and inclusion in organizations
  You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
• Join the rocketship to scale-up 10x and beyond together
  We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
• Smartcat Culture: Where Diversity Meets High PerformanceAt Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.