Sr. Manager of Growth Marketing

Aliaswire; Massachusetts; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision, life &dis

Health Savings Accounts

Job summary

Aliaswire is seeking a hands-on marketing leader to define and drive integrated programs that generate qualified leads and grow pipeline. You will partner with the VP of Marketing, SDRs, sales, content creators, and agency partners to bring campaigns to life.

You will own and optimize programs across email, digital, social, events and partner marketing, using HubSpot and analytics to measure ROI and revenue impact.

Qualifications

• 6-8 years of B2B marketing experience with demand generation and pipeline growth.
• Strong working knowledge of AI-driven marketing and workflow automation.
• Expertise in HubSpot, Google Analytics, ZoomInfo, Claude.
• Strong analytical skills with campaign analytics and reporting.
• Experience with paid media channels including LinkedIn.
• Excellent project management and cross-functional collaboration abilities.

Responsibilities

• Develop inbound and outbound marketing programs across email, digital, social, paid media, events and partner marketing to drive leads and pipeline.
• Build and optimize email workflows and campaigns in HubSpot with accurate data management.
• Own campaign performance end-to-end from strategy to reporting with revenue impact focus.
• Collaborate with a digital agency to track campaign effectiveness, ROI, and funnel metrics.
• Stay current on industry/product capabilities and target audience; adapt to market changes.
• Collaborate across sales, product and client services to align GTM initiatives.
• Utilize GTM tools including HubSpot, Google Analytics, Claude, LinkedIn, ZoomInfo, Nooks, Canva.

Skills

Demand generation

Pipeline growth

HubSpot

Google Analytics

ZoomInfo

Claude

AI-driven marketing

Campaign analytics

Cross-functional teamwork

Project management

Paid media

LinkedIn

Nooks

Canva

Tools

HubSpot

Google Analytics

Claude

LinkedIn

ZoomInfo

Nooks

Canva

Job description

We’re taking our marketing and sales efforts to the next level, and this position will help define what comes next. It’s a hands-on leadership role to deliver integrated marketing programs that drive qualified leads and pipeline growth. You’ll collaborate closely with the VP of Marketing, the SDR and sales teams, along with content creators, digital and creative agency partners to bring campaigns to life.

You will own and oversee the following:

• Develop inbound and outbound marketing programs that drive qualified leads and pipeline growth across email, digital, social, paid media, events and partner marketing.
• Build and optimize email marketing workflows, nurture sequences and segmented campaigns in Hubspot. Maintain accurate marketing data and manage target lists.
• Own campaign performance end-to-end—from strategy to execution to reporting—with a focus on revenue impact. Own the campaign calendar anda disciplined go-to-market schedule.
• Partner with our digital agency to track and report on campaign and channel effectiveness, pipeline contribution, conversion metrics, and ROI. Analyze funnel friction points and implement data-driven optimizations through A/B testing.
• Stay current on the industry, our product capabilities, competitive landscape and target audience.
• Collaborate across the sales, product and client services divisions.
• Use GTM tools including Hubspot, Google Analytics, enterprise Claude, LinkedIn, Zoominfo, Nooks, Canva

Qualifications:

• 6-8 years of B2B marketing experience, with deep experience and a proven track record in demand generation and pipeline growth
• Strong working knowledge of AI-driven marketing and workflow/agent-based automation
• Expertise in HubSpot, Google Analytics, ZoomInfo, Claude
• Strong analytical skills with proficiency in campaign analytics, conversion optimization, and performance reporting
• Experience with paid media channels including LinkedIn
• Excellent project management and cross-functional collaboration abilities
• Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• Health Savings Accounts

About Aliaswire

Aliaswireis a longtime innovator in fintech and payments with over 7,000 customers. WithDirectBiller®, enterprises, software platforms and financial institutions can seamlessly integrate, launch and operate an advanced receivables solution. Citi, US Bank, Pharmcare, BMO, OSG and Smartwebs are just some of the organizations using DirectBiller today.DirectEmbed™ is a fully embedded receivables solution specifically designed to fuel growth and drive payments revenue for growing SaaS platforms. Aliaswire combines its technology offerings with full PayFac services for a complete payment solution.