Sr. Manager, Marketing & Content

Flybits; Indianapolis (IN); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Flybits, an innovative leader in financial services technology, seeks a Sr. Manager, Marketing & Content. This role emphasizes driving brand narratives, executing marketing strategies, and collaborating with executives to achieve business goals. The ideal candidate should possess extensive experience in B2B marketing and a strong analytical mindset. Join a dynamic team and help shape the future of hyper-personalized customer experiences.

Benefits

Competitive compensation

Comprehensive benefits package

Generous vacation policy

Internal training and professional coaching

Choice of Mac or PC

Qualifications

• 8+ years of experience in B2B technology marketing.
• Expertise in developing and executing marketing strategies.
• Exceptional communication and storytelling abilities.

Responsibilities

• Drive marketing strategies and campaigns.
• Collaborate with executive leadership on business objectives.
• Manage PR and communications efforts.

Skills

B2B marketing

Leadership

Content marketing

Digital marketing

Analytical mindset

Tools

Salesforce Marketing Cloud

Job description

About the RoleFlybits is looking for a dynamic and creative Sr. Manager, Marketing & Content to drive our brand narrative and bridge the gap between our products and our audience. Reporting to the CGO, you'll partner with senior executives to align marketing strategies with our overall business objectives and goals. You will shape our marketing strategies, from cultivating brand narratives to executing innovative initiatives and campaigns that reinforce our market position, product proposition, and thought leadership. If you're a seasoned B2B marketing leader who thrives in a fast-paced, high-energy environment, this is the opportunity for you!This role is a hybrid position requiring you to be on-site in our Yonge-Dundas Square Office three times a week (Monday, Tuesday and Thursday).Key ResponsibilitiesGTM Execution & Product MarketingContribute to and execute a Go-To-Market (GTM) strategy, ensuring alignment with product and growth teams.Support the development of the GTM toolkit, including messaging, sales collateral, competitive analysis, and training

with Product and Growth teams to ensure a cohesive marketing approach to new product launches and feature

market research and competitor analysis to identify opportunities for growth and

Leadership & Brand PositioningCollaborate closely with the Executive Leadership to ensure marketing strategies align with overall business objectives and goals.Drive brand positioning and messaging, ensuring consistency across all marketing channels and touch points.Develop and implement marketing campaigns across various channels, from inception to execution.Stay up-to-date with industry trends and emerging marketing technologies, recommending innovative strategies to maintain a competitive edge.PR & CommunicationsLead PR and communications efforts, ensuring alignment with our brand, growth, content, and corporate objectives.Actively manage efforts for award submissions, identifying and pursuing opportunities to raise brand awareness and recognition.Oversee content strategy, including topic development, content calendar management, content delivery, posting, and promotion.Ensure internal teams have access to and awareness of sales-supporting content, actively identifying opportunities for content development in coordination with other departments.Demand Generation & Growth MarketingCraft and execute a highly effective lead generation strategy in collaboration with the Growth team, using a blend of digital and traditional tactics to drive MQLs.Develop and implement a lead nurturing strategy to ensure seamless alignment between marketing and sales efforts.Oversee the planning and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing.Monitor and analyze marketing performance metrics, making data-driven recommendations for optimization and improvement.Cross-Functional CollaborationWork closely with cross-functional teams, including Growth, Product, and Sales, to ensure cohesive messaging and a unified brand experience.Manage design efforts related to content development, sales collateral, and product marketing, ensuring brand consistency and excellence.Must-Have Qualifications : 8+ years of experience with a strong focus on B2B technology, enterprise software, or SaaS

expertise in developing and executing marketing strategies that drive measurable business results.Strong leadership skills with a track record of building and managing high-performing teams.Experience in content marketing, brand positioning, and digital marketing.Ability to balance high-level strategic thinking with hands-on execution in a fast-paced environment.Exceptional communication and storytelling abilities.Knowledge of marketing automation tools and Salesforce Marketing CloudNice-to-Have Qualifications : Familiarity with financial services, specifically in the cards and payments space.Prior experience in a high-growth scale-up environment.Strong analytical mindset with experience in performance-driven marketingWhat We Provide : The opportunity to join an innovative company alongside a collaborative team of creative thinkers.A fulfilling career path offering diverse global prospects for professional growth.Competitive compensation and comprehensive benefits package.Internal training and professional coaching to support your development and enhance skills.Generous vacation policy including bi-weekly summer hours and holiday slowdown in December.Freedom to choose between Mac and PC for customizing your workspace.About FlybitsNamed by LinkedIn Top Startups and Canadian Innovation Exchange Top 10 as one of the hottest high-growth global companies to work for in the country, Flybits enables our customers in financial services to provide hyper-personalized experiences through the power of data science and context-aware computing. Some of our recent accomplishments include : Canada's Top 50 Fintech Companies by Digital Finance InstituteLinkedIn Top 15 StartupCanadian Innovation Exchange Top 10Flybits empowers enterprises to connect with their customers more meaningfully through micro-personalized experiences, powered by contextual data. Flybits aggregates disparate sources of relevant public and proprietary data without technical hassle, enabling Fortune 500 organizations to build sophisticated and evolving customer engagement programs with ease. Leveraging unique and patent-protected AI and machine learning capabilities, experiences created through Flybits become increasingly effective in delivering success. From driving product awareness to offering virtual concierge-style services, enterprises across the globe are using Flybits to add significant value to the lives of their customers and preparing themselves for the new data economy.Flybits is an Equal Employment Opportunity Employer. Employment, recognition and advancement at Flybits are based solely on individual merit and qualifications directly related to professional competence. We provide equal opportunity without regard to race, colour, gender, ethnicity, ancestry, national origin, age, religious affiliation (or lack thereof), sexual preference or orientation (or lack thereof), pregnancy status, medical condition, marital status, or any other characteristic protected by the law.Flybits is committed to making all reasonable accommodations to ensure compliance with the Ontario Human Rights Code and other applicable provincial disability laws, in addition to any federal or local requirements.

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