Senior Content Marketing Manager

Applause; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in software development is seeking a Senior Content Marketing Manager to drive content initiatives aimed at generating significant sales pipeline. This fully remote role involves collaborating with the CMO to shape the content marketing strategy, manage a diverse content calendar, and produce high-quality deliverables across various mediums. The ideal candidate will have over 5 years of experience in B2B SaaS, exceptional writing skills, and a strong work ethic.

Benefits

100% remote work

Earned PTO

22 official holidays

Healthcare

Life insurance

Collaborative culture

Opportunities for career growth

Qualifications

• 5+ years of content marketing experience in a US-based B2B SaaS or Home Services company.
• Exceptional writing and editing skills.
• Ability to adapt and find creative solutions.

Responsibilities

• Own the content calendar from start to finish.
• Plan, organize, execute, and publish content rapidly.
• Collaborate with the creative team to produce digital assets.

Skills

Writing

Editing

Content Strategy

Research

Creative Problem Solving

Job description

Join to apply for the Senior Content Marketing Manager role at Applause.

Purpose: This role’s purpose is to generate high-quality content that converts Applause’s audience into action, resulting in at least $1,000,000 in new sales pipeline and $350,000 in ARR contribution from content channels.

Job Description: The Sr. Content Marketing Manager will own all content initiatives across various mediums, including persuasive advertising videos, short- and long-form copy (blogs, ebooks, case studies, etc.), product webpages, thought leadership presentations, partner materials, and more. The role involves working closely with the CMO to define and execute the content marketing strategy.

Responsibilities:

• Own the content calendar from start to finish, including quarterly editorial planning.
• Plan, organize, execute, and publish content rapidly to support all company initiatives.
• Collaborate with the creative team to produce digital assets (videos, case studies, ebooks, etc.) for demand generation, sales enablement, and events.
• Conduct primary and secondary research, synthesizing data into compelling content deliverables.
• Define and implement Applause’s thought leadership strategy.
• Drive audience persona development, research, and topic selection.
• Manage relationships and deadlines with freelancers and agencies.

Requirements:

• 5+ years of content marketing experience in a US-based B2B SaaS or Home Services company.
• Exceptional writing and editing skills, with proficiency in video and design disciplines.
• Ability to adapt and find creative solutions to challenges.
• Strong work ethic and discipline.
• Effective remote work capabilities with a stable internet connection of at least 50+ Mbps.

Benefits: 100% remote work with no office requirement | Earned PTO | 22 official holidays | Healthcare | Life insurance | Collaborative culture | Inspiring mission & software product | Opportunities for career growth in a fast-growing tech startup.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development