Sr. Analyst, Marketing Analytics & Measurement

Ovative Group; Minneapolis (MN); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Office in MSP

Travel to Minneapolis HQ

Generous vacation

401k match

Top-notch health insurance

Family formation benefits

Sabbatical program

Mobile/data stipend

Charitable giving

Shenanigan’s Day

Job summary

Ovative Group in Minneapolis seeks a Senior Analyst, Marketing Analytics & Measurement to lead client engagements and deliver data-driven insights. You will partner with account and measurement leads to drive activation and analytics, applying cross-channel analysis to inform strategic recommendations.

The role emphasizes strong communication, collaboration, and expertise in omni-channel measurement tools such as MMM/MTA, with opportunities for travel to client sites and internal teams.

Qualifications

• Excellent communicator and collaborator between multiple client and internal teams.
• Able to connect complex marketing data into tangible business paths.
• Experience within marketing industry (digital marketing preferred).

Responsibilities

• Client Engagement: Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics.
• Partner with Ovative client leaders on client success and value from marketing measurement.
• Develop cross-channel activation roadmap focused on enterprise goals.
• Develop visualizations to clearly communicate complex ideas to clients and internal teams.
• Translate cross-channel analysis and observations into actionable business insights.

Skills

Excellent communicator

Collaborative

Marketing analytics

Tools

Sequel

MMM/MTA models

Adobe Analytics

Google Analytics

Job description

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About The Role

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2-3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.

Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing - from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.

You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.

Responsibilities Of a Senior Analyst, Marketing Analytics & Measurement

• Client Engagement:
• Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
• Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
• Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
• Develop visualizations to clearly communicate complex ideas to clients & the internal team
• Subject matter expertise:
• Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
• Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
• Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
• Support & advise clients and Ovative media teams on test design, execution, and recap analysis
• Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling
• Leadership & Empowering Others:
• Develop and educate peers on new methods of improving activation/insights
• Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
• Work with internal Ovative teams to come up with marketing solutions/value-adds plays
• Structured Thinking & Communication:
• Address complex, open-ended analytics requests in a structured manner
• Identify & focus on what matters most to move the client's business forward
• Structure activation work and communication to drive most critical/fundamental business goals

Experience Needed

• Requirements:
• 3+ years relevant professional work experience
• Excellent communicator & collaborator between multiple client & internal teams
• Able to connect complex marketing data & situations into tangible business paths
• Experience within marketing industry (digital marketing preferred)
• Must be able to thrive working in ambiguous situations
• Preferred:
• Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
• Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
• Experience using Sequel to gather data or run analytics on datasets
• Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

Benefits Of Working At Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!