Manager, CRM & Lifecycle

Foot Locker, Inc.; New York (NY); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plan

Stock Purchase Plan

Life Insurance

Flexible Spending

Tuition Reimbursement

Advancement Opportunities

Culture

Employee Resource Groups

Job summary

Foot Locker, Inc. is seeking a strategic, hands-on Manager of CRM & Lifecycle to lead lifecycle marketing strategy, execution, and performance across select brands within the Foot Locker portfolio.

You will own customer journeys, automated triggers, and channel optimizations to improve engagement, retention, and lifetime value. In this role, you will collaborate with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, and Technology to align programs with brand guidelines and privacy

Qualifications

• Bachelor’s degree required.
• 4+ years of progressive experience in CRM, lifecycle marketing, retention, loyalty, customer engagement, or a closely related field.
• Demonstrated success developing CRM or lifecycle strategies across owned channels, including segmentation, triggered communications, journey design, experimentation, personalization, and measurement.
• Ability to interpret customer and campaign data, frame business opportunities, and turn insights into clear recommendations and performance readouts.
• Proven ability to independently lead CRM or lifecycle priorities across multiple brands, business units, customer segments, or stakeholder groups in a fast-paced, matrixed environment.
• Strong strategic guidance, stakeholder management, prioritization, project leadership, and executive communication skills.
• Experience working in CRM platforms, ESPs, marketing automation tools, customer data platforms, and reporting or analytics tools required.

Responsibilities

• Lead the CRM & Lifecycle roadmap for assigned portfolio brands, ensuring plans are tailored to each brand’s priorities, customer opportunities, and measurable business outcomes.
• Manage the strategy and execution of lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Lead trigger and journey campaign planning, including audience segmentation, testing strategy, deployment readiness, optimization, and cohort analysis across key owned channels.
• Develop lifecycle marketing programs that support customer acquisition, onboarding, retention, reactivation, loyalty engagement, and churn prevention.
• Ensure customer communications are relevant, timely, aligned to business objectives, and consistent with each brand’s guidelines and customer experience.
• Lead end-to-end planning and delivery of lifecycle campaigns and journeys, from briefs and audience strategy through QA, launch, analysis, and optimization.
• Guide testing across content, cadence, offer, channel, audience, and journey design; translate findings into best practices.
• Oversee journey campaign calendars, capacity, dependencies, and escalation paths to ensure reliable delivery across concurrent priorities.
• Ensure CRM and lifecycle marketing programs comply with evolving privacy, legal, and regulatory requirements.
• Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology, and other key stakeholders to ensure lifecycle strategies reflect both portfolio-wide best practices and brand-specific business needs.
• Create alignment on priorities, timelines, customer experience, risks, trade-offs, and success measures across complex initiatives.

Skills

CRM

Lifecycle Marketing

Email Marketing

SMS Marketing

Loyalty Programs

Customer Engagement

Data Analysis

Strategic Leadership

Stakeholder Management

Executive Communication

Education

Bachelor's degree

Tools

ESPs

Marketing Automation

CDP

Analytics Tools

Job description

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us.

We are seeking a strategic, hands‑on Manager of CRM & Lifecycle to lead lifecycle marketing strategy, execution, and performance across select brands within the Foot Locker portfolio. This role will serve as the day‑to‑day strategic lead for customer journeys, automated triggers, and CRM channel optimizations, translating customer and business insights into timely, personalized owned‑channel experiences that improve engagement, retention, frequency, loyalty, and lifetime value.

Responsibilities

Customer Lifecycle & CRM

• Lead the CRM & Lifecycle roadmap for assigned portfolio brands, ensuring plans are tailored to each brand’s priorities, customer opportunities, and measurable business outcomes.


• Manage the strategy and execution of lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.


• Lead trigger and journey campaign planning, including audience segmentation, testing strategy, deployment readiness, optimization, and cohort analysis across key owned channels.


• Develop lifecycle marketing programs that support customer acquisition, onboarding, retention, reactivation, loyalty engagement, and churn prevention.


• Ensure customer communications are relevant, timely, aligned to business objectives, and consistent with each brand’s guidelines and customer experience.

Campaign, Journey & Channel Leadership

• Lead end‑to‑end planning and delivery of lifecycle campaigns and journeys, from briefs and audience strategy through QA, launch, analysis, and optimization.


• Guide testing across content, cadence, offer, channel, audience, and journey design; translate findings into best practices.


• Oversee journey campaign calendars, capacity, dependencies, and escalation paths to ensure reliable delivery across concurrent priorities.


• Ensure CRM and lifecycle marketing programs comply with evolving privacy, legal, and regulatory requirements.

Customer Analytics, Measurement & Insights

• Lead CRM & Lifecycle measurement and KPI reporting across channels, campaigns, journeys, and lifecycle cohorts.


• Partner with Analytics to define success metrics, test design, dashboards, and recurring business review inputs.


• Analyze campaign, customer, and channel performance to identify trends, uncover opportunities, and communicate actionable insights through clear storytelling and presentations.

Cross‑Functional Leadership

• Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology, and other key stakeholders to ensure lifecycle strategies reflect both portfolio‑wide best practices and brand‑specific business needs.


• Create alignment on priorities, timelines, customer experience, risks, trade‑offs, and success measures across complex initiatives.

Qualifications

• Bachelor’s degree required.


• 4+ years of progressive experience in CRM, lifecycle marketing, retention, loyalty, customer engagement, or a closely related field.


• Demonstrated success developing CRM or lifecycle strategies across owned channels, including segmentation, triggered communications, journey design, experimentation, personalization, and measurement.


• Ability to interpret customer and campaign data, frame business opportunities, and turn insights into clear recommendations and performance readouts.


• Proven ability to independently lead CRM or lifecycle priorities across multiple brands, business units, customer segments, or stakeholder groups in a fast‑paced, matrixed environment.


• Strong strategic guidance, stakeholder management, prioritization, project leadership, and executive communication skills.


• Experience working in CRM platforms, ESPs, marketing automation tools, customer data platforms, and reporting or analytics tools required.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.


• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $90,000-$100,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

• Employee Discount


• Paid Time Off


• Medical | Dental | Vision Coverage


• 401(k) | Roth 401(k)


• Stock Purchase Plan


• Life Insurance


• Flexible Spending Account


• Opportunities for Advancement


• Tuition Reimbursement for Qualified Courses


• Strong Company Culture


• Employee Resource Groups