Manager, CRM & Lifecycle

Foot Locker; Saint Petersburg (FL); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Job summary

Foot Locker, based in Saint Petersburg, FL, is seeking a strategic Manager of CRM & Lifecycle to lead customer journeys across owned channels in a hybrid office setting.

You will own lifecycle strategy across email, SMS, push, loyalty, and more, partnering with Analytics, Brand Marketing, and Technology to drive engagement, retention, and lifetime value.

The role offers a base salary of $85,000 to $95,000 with short-term incentives and comprehensive benefits.

Qualifications

• Bachelor’s degree required.
• 4+ years of CRM or lifecycle marketing experience.
• Experience across owned channels and audience segmentation.
• Ability to translate data into actionable recommendations.
• Ability to lead across multiple brands in a fast-paced environment.

Responsibilities

• Lead the CRM & Lifecycle roadmap for assigned portfolio brands.
• Manage lifecycle initiatives across email, SMS, push, loyalty, and other owned channels.
• Lead trigger and journey campaign planning, testing, deployment readiness, optimization, and cohort analysis.
• Develop lifecycle programs for acquisition, onboarding, retention, loyalty, and churn prevention.
• Ensure communications are relevant, timely, and aligned to brand guidelines.

Skills

CRM strategy

Lifecycle marketing

Retention programs

Customer engagement

Education

Bachelor’s degree

Job description

Overview

This hybrid position will be located at our Corporate Office in St Petersburg, FL. Expectations for hybrid in-office schedule are three days a week, typically Tuesday, Wednesday, and Thursday. Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us.

We are seeking a strategic, hands‑on Manager of CRM & Lifecycle to lead lifecycle marketing strategy, execution, and performance across select brands within the Foot Locker portfolio. This role will serve as the day‑to‑day strategic lead for customer journeys, automated triggers, and CRM channel optimizations, translating customer and business insights into timely, personalized owned‑channel experiences that improve engagement, retention, frequency, loyalty, and lifetime value.

Responsibilities

Customer Lifecycle & CRM

• Lead the CRM & Lifecycle roadmap for assigned portfolio brands, ensuring plans are tailored to each brand’s priorities, customer opportunities, and measurable business outcomes.
• Manage the strategy and execution of lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Lead trigger and journey campaign planning, including audience segmentation, testing strategy, deployment readiness, optimization, and cohort analysis across key owned channels.
• Develop lifecycle marketing programs that support customer acquisition, onboarding, retention, reactivation, loyalty engagement, and churn prevention.
• Ensure customer communications are relevant, timely, aligned to business objectives, and consistent with each brand’s guidelines and customer experience.

Campaign, Journey & Channel Leadership

• Lead end‑to‑end planning and delivery of lifecycle campaigns and journeys, from briefs and audience strategy through QA, launch, analysis, and optimization.
• Guide testing across content, cadence, offer, channel, audience, and journey design; translate findings into best practices.
• Oversee journey campaign calendars, capacity, dependencies, and escalation paths to ensure reliable delivery across concurrent priorities.
• Ensure CRM and lifecycle marketing programs comply with evolving privacy, legal, and regulatory requirements.

Customer Analytics, Measurement & Insights

• Lead CRM & Lifecycle measurement and KPI reporting across channels, campaigns, journeys, and lifecycle cohorts.
• Partner with Analytics to define success metrics, test design, dashboards, and recurring business review inputs.
• Analyze campaign, customer, and channel performance to identify trends, uncover opportunities, and communicate actionable insights through clear storytelling and presentations.

Cross-Functional Leadership

• Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology, and other key stakeholders to ensure lifecycle strategies reflect both portfolio-wide best practices and brand‑specific business needs.
• Create alignment on priorities, timelines, customer experience, risks, trade‑offs, and success measures across complex initiatives.

Qualifications

• Bachelor’s degree required.
• 4+ years of progressive experience in CRM, lifecycle marketing, retention, loyalty, customer engagement, or a closely related field.
• Demonstrated success developing CRM or lifecycle strategies across owned channels, including segmentation, triggered communications, journey design, experimentation, personalization, and measurement.
• Ability to interpret customer and campaign data, frame business opportunities, and turn insights into clear recommendations and performance readouts.
• Proven ability to independently lead CRM or lifecycle priorities across multiple brands, business units, customer segments, or stakeholder groups in a fast‑paced, matrixed environment.
• Strong strategic guidance, stakeholder management, prioritization, project leadership, and executive communication skills.
• Experience working in CRM platforms, ESPs, marketing automation tools, customer data platforms, and reporting or analytics tools required.

Benefits

The annual base salary range is $85,000-$95,000. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short‑term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups

Interview & AI Policy

At Foot Locker, We Value Innovation, Authenticity, And Integrity In All That We Do. To Uphold The Security And Fairness Of Our Hiring Process, We Ask That Candidates Refrain From Using AI Tools, Including ChatGPT, During Interviews And Assessments. To Ensure a Smooth And Secure Experience, Please Review The Following Guidelines.

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.