Sr. Manager - Loyalty Customer Lifecycle

Gap Inc.; New York (NY); On-site; USD 144,000 - 192,000; Full time

Job summary

Join a dynamic and strategic team as a Senior Manager of Customer Lifecycle at a forward-thinking company. This role focuses on enhancing customer engagement and retention through innovative lifecycle marketing strategies. You will leverage data analytics to understand customer behavior and tailor marketing efforts effectively. With a commitment to diversity and inclusion, this company offers a vibrant workplace where your contributions will make a significant impact. If you are passionate about driving customer loyalty and have a knack for data-driven decision-making, this position is perfect for you.

Benefits

50% Merchandise Discount

Competitive Paid Time Off

Volunteer Hours

401(k) Plan with Company Matching

Employee Stock Purchase Plan

Medical, Dental, Vision, and Life Insurance

Qualifications

• Experience in customer lifecycle marketing, preferably in retail.
• Strong analytical skills to interpret data for decision-making.

Responsibilities

• Develop and implement customer lifecycle marketing strategies.
• Analyze customer data to identify trends and opportunities.

Skills

Customer Lifecycle Marketing

Data Analytics

CRM Systems

Marketing Automation Tools

Communication Skills

Creative Thinking

Problem-Solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Software

Email Marketing Tools

Social Media Platforms

Job description

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About the Role

We are seeking a dynamic and strategic Senior Manager of Customer Lifecycle to join our Loyalty Team at Gap Inc. The ideal candidate will be responsible for developing and executing strategies to enhance customer engagement, retention, and lifetime value. This role requires a deep understanding of customer behavior, data analytics, and lifecycle marketing techniques.

What You'll Do

• Develop and Implement Lifecycle Strategies: Design and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty across all customer segments.
• Customer Segmentation: Utilize data analytics to segment customers based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, social media, and in-app messaging, to nurture customer relationships.
• Customer Loyalty Programs: Develop and manage loyalty programs, referral programs, and other initiatives to increase customer retention and lifetime value.
• Omni-Channel Engagement: Create and implement strategies for seamless omni-channel customer engagement, ensuring a consistent and personalized experience across all touchpoints.
• Partnering with CRM Teams: Collaborate closely with CRM teams to leverage customer data, insights, and tools for effective lifecycle marketing and engagement.
• Data Analysis and Reporting: Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
• Collaboration: Work closely with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and customer-centric approach.

Who You Are

• Experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $144,200 - $191,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.