Director, Strategic Activation

Crocs, Inc.; Westwood (MA); Hybrid; USD 170,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with company match

Incentive program

Job summary

Crocs, Inc. is seeking a Director, Strategic Activation to lead strategic initiatives across the organization from planning to execution.

You will partner with senior leaders to translate priorities into actionable growth plans and ensure governance and accountability. Ideal candidates bring 8+ years in strategy or PMO leadership, with strong execution skills and an ability to influence across Product, Marketing, and Operations.

Qualifications

• 8+ years of experience in strategy, business operations, transformation, or PMO leadership.
• Proven ability to drive cross-functional initiatives from planning to results.
• Ability to influence senior executives and multiple business functions.

Responsibilities

• Set goals and align teams; define structures and capabilities for initiatives.
• Drive implementation plans with milestones, ownership, and success metrics.
• Lead cross-functional execution across Product, Marketing, Commercial, Supply Chain, Finance, Operations, and HR.
• Provide executive reporting on progress, risks, and opportunities.
• Build scalable tools and processes to ensure accountability and results.

Skills

Strategy development

Cross-functional leadership

PMO leadership

Stakeholder management

Executive communication

Go-to-market

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that’s exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You’ll Do

Responsibilities include setting clear goals, aligning teams, defining essential organizational structures and capabilities, driving implementation plans across departments, overcoming challenges, and making sure initiatives are launched effectively throughout the business.

• Partner with Growth & Strategy and brand leadership to translate strategic priorities into actionable growth initiatives.
• Develop implementation plans with clear milestones, ownership, timelines, success metrics, and accountability.
• Define and establish the capabilities, resources, operating models, and structures needed to launch and scale strategic initiatives.
• Drive cross-functional execution across Product, Marketing, Commercial, Supply Chain, Finance, Operations, and HR to deliver business results.
• Identify and mitigate risks, dependencies, and resource constraints to ensure successful execution.
• Lead governance, decision-making processes, executive reviews, and strategic working sessions to maintain alignment and momentum.
• Provide executive-level reporting and insights on progress, risks, opportunities, and business impact.
• Build scalable tools, frameworks, and ways of working that foster accountability, transparency, and results-driven execution.

What You’ll Bring to the Table

• 8+ years of experience in strategy, business operations, transformation, consulting, PMO leadership, or related disciplines.
• Proven success leading complex, cross-functional initiatives from strategy development through execution and results delivery.
• Strong ability to influence and partner with senior executives and stakeholders across multiple business functions.
• Demonstrated capability to translate ambiguous business challenges into actionable plans, measurable outcomes, and sustainable solutions.
• Exceptional strategic thinking, business acumen, analytical skills, and problem-solving ability.
• Strong project and program leadership skills, with the ability to manage multiple high-priority initiatives simultaneously.
• Excellent communication, facilitation, stakeholder management, and executive presence, with the ability to lead through influence rather than authority.
• Deep understanding of business operations, go-to-market processes, and organizational dynamics within consumer brands, with the ability to thrive in fast-paced, evolving environments.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Director, Strategic Activation

Salary or Pay Range: $170,000 - $180,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.