Sr. Manager, Enterprise Marketing

ZipRecruiter, Inc.; United States; Hybride; USD 143 000 - 173 000; Plein temps

Avantages offerts par ce poste

Exceptional benefits package

Flexible Vacation & Paid Time Off

Employer-matched 401(k) plan

Résumé du poste

ZipRecruiter is seeking a strategic Senior Manager, Enterprise Marketing to empower Direct Sales with enablement plans and launch readiness.

You will translate business priorities into measurable strategies, equip sales leaders with messaging and tools, and partner across Marketing, Product, Customer Success, and Revenue Operations to drive revenue growth.

Qualifications

• 6+ years of experience in Sales Enablement, Enterprise Marketing, Product Marketing, Go-to-Market Strategy, or a related field.
• Experience translating business priorities and product capabilities into sales strategies, plays, launch readiness plans, messaging, and training that improve field execution.
• Exceptional written and verbal communication skills, with experience developing sales narratives, presentations, and enablement materials.
• Bachelor's degree or equivalent experience.

Responsabilités

• Develop enablement plans aligned with Direct Sales goals, prioritizing pipeline conversion, product adoption, and account expansion.
• Lead repeatable sales plays, discovery frameworks, competitive positioning, and customer-facing recommendations.
• Partner with Marketing, Product, and Sales Leadership to translate product capabilities and market trends into value propositions and differentiated positioning for Direct Sales.
• Lead sales readiness for product launches and GTM initiatives from messaging and planning through training, adoption, and measurement.
• Own scalable enablement content and equip Direct Sales with customer insights and recommendations.

Connaissances

Sales Enablement

Direct Sales

Go-to-Market Strategy

Product Marketing

Messaging & Training

Formation

Bachelor's degree or equivalent experience

Outils

Google Workspace

Salesforce

Highspot

Gong

Glean

AI-enabled workflows

Description du poste

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)

Our Mission

To actively connect people to their next great opportunity.

Who We Are

ZipRecruiter is a leading online employment marketplace helping businesses find the right talent and helping job seekers discover meaningful opportunities. Powered by AI-driven matching technology, we connect millions of job seekers with businesses of all sizes through our mobile app, web platform, and strategic partnerships. ZipRecruiter is home to the #1 rated job search app on iOS and Android.

Role Summary

ZipRecruiter is seeking a strategic, results-oriented Senior Manager, Enterprise Marketing to support our Direct Sales teams and help drive revenue growth across the channel.

This role translates business priorities, product capabilities, and market insights into sales strategies, repeatable plays, and measurable outcomes for Direct Sales. The Senior Manager owns sales enablement strategy and execution for the channel, equipping sales leaders and reps with the messaging, tools, training, and insights needed to win new business, increase product adoption, and grow existing accounts.

The role leads sales readiness for strategic go-to-market initiatives and product launches, while partnering with Marketing, Product, Customer Success, and Revenue Operations. It does not own overall GTM strategy or cross-functional business outcomes outside its enablement scope.

What You\'ll Do

Drive Sales Enablement for Direct Sales

• Develop enablement plans aligned with Direct Sales goals, prioritizing pipeline conversion, product adoption, and account expansion.


• Partner with Direct Sales leadership on repeatable sales plays, discovery frameworks, competitive positioning, and customer-facing recommendations.


• Support adoption of ZipRecruiter\'s enterprise sales methodology through practical resources, training, and best practices informed by field insights and performance data.

Lead Sales Readiness for GTM Initiatives and Product Launches

• Lead sales readiness for product launches and strategic go-to-market initiatives, from messaging and planning through training, adoption, and measurement.


• Partner with Marketing, Product, and Sales Leadership to translate product capabilities and market trends into value propositions, sales narratives, and differentiated positioning for Direct Sales.


• Develop launch plans, talk tracks, sales plays, competitive insights, training materials, and communications that connect product capabilities to customer outcomes.

Build Scalable Content and Customer Insights

• Own scalable sales enablement content, including presentations, business review frameworks, case studies, playbooks, and customer-facing collateral.


• Equip Direct Sales reps with customer insights and recommendations that strengthen relationships, demonstrate value, and uncover expansion opportunities.


• Improve content management and enablement workflows, partnering with Customer Success, Marketing, and Product and leveraging AI and automation to reduce manual effort.

Improve Sales Effectiveness and Partner Across the Business

• Partner with Direct Sales leadership and Revenue Operations to define KPIs, measure enablement effectiveness, and improve sales performance.


• Track adoption, pipeline progression, product penetration, and revenue outcomes to optimize programs and demonstrate impact.


• Serve as a trusted partner across Sales, Marketing, Product, Customer Success, and Revenue Operations, bringing structure and clear ownership to enablement initiatives.


• Build feedback loops with customer-facing teams and earn field adoption by ensuring programs translate into day-to-day behavior change.

What We\'re Looking For

• 6+ years of experience in Sales Enablement, Enterprise Marketing, Product Marketing, Go-to-Market Strategy, or a related field.


• Experience translating business priorities and product capabilities into sales strategies, plays, launch readiness plans, messaging, and training that improve field execution.


• Exceptional written and verbal communication skills, with experience developing sales narratives, presentations, and enablement materials.


• Strong analytical and project management skills, with the ability to manage competing priorities and measure business impact.


• Proven ability to partner with Sales Leadership and influence cross-functional stakeholders without direct authority.


• Strong understanding of enterprise sales cycles, customer needs, and the drivers of pipeline progression, product adoption, and account growth.


• Experience using data, customer insights, and field feedback to improve sales performance.


• Proficiency in Google Workspace, Salesforce, and sales enablement platforms such as Highspot; familiarity with Gong, Glean, AI-enabled workflows, HR technology, recruiting, SaaS, or enterprise software is a plus.


• Bachelor\'s degree or equivalent experience.

As part of our team you\'ll enjoy:

• Exceptional benefits package


• Flexible Vacation & Paid Time Off


• Employer-matched 401(k) plan

The US base salary range for this full-time position is $142,500 - $172,500. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.

Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.

ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in ZipRecruiter’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.