Sr. Manager, Digital Account-Based Marketing

Greater Giving, Inc.; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the merchant solutions space is seeking a strategic ABM Manager in Atlanta. You will define and execute global account-based marketing programs, collaborating with sales, marketing, and operations. The role demands strong skills in campaign execution and a data-driven approach to enhance account engagement.

Qualifications

• 8+ years of relevant experience in marketing and ABM.
• Proven success in targeting enterprise customers.
• Comfortable with marketing automation and CRM platforms.

Responsibilities

• Lead the development and execution of global ABM programs.
• Collaborate with sales and marketing teams.
• Measure and optimize campaign performance.

Skills

Collaboration

Communication

Data-driven mindset

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Demandbase

6sense

Job description

Key Responsibilities

You’ll work cross-functionally with sales, marketing teams, and operations to deliver personalized campaigns that deepen account engagement, shorten sales cycles, and drive pipeline for our merchant solutions.

Strategic ABM Planning

• Define and execute global ABM programs tailored to strategic accounts across our business units.

• Develop tiered ABM programs (1:1, 1:few, 1:many) aligned to global go-to-market strategies and sales priorities.
  

Campaign Execution

• Orchestrate digital marketing campaigns across key channels (paid media, email, social, website personalization, webinars, and content syndication) targeting buying committees within strategic accounts.

• Collaborate with marketing teams to localize and deploy programs in-market

Sales Partnership

• Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.

• Provide sales teams with insights, messaging guidance, and enablement assets tailored to in-market opportunities.
  

Technology & Data Integration

• Leverage ABM and marketing tech platforms such as Demandbase, 6sense, Marketo, Salesforce, and LinkedIn to deploy campaigns and track engagement across accounts.

• Use intent data, firmographics, and behavioral insights to refine targeting and personalize engagement at scale.
  

Performance Measurement

• Establish and track key ABM metrics (e.g., account engagement, pipeline influence, win rates, velocity).

• Continuously optimize campaigns based on performance data and stakeholder feedback.

Minimum Qualifications

• Bachelor's Degree

• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree

• Typically Minimum 8 Years Relevant Exp

Preferred Qualifications

• Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g., financial services, payments, banking, fintech).

• Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics.

• Proficient in marketing automation (e.g., Marketo), CRM (Salesforce), and ABM platforms (Demandbase, 6sense, or similar).

• Data-driven mindset with ability to translate insights into action.

• Excellent collaboration and communication skills; comfortable working across global and regional teams.