Sr. Manager, Digital Account-Based Marketing

Global Payments; Atlanta (GA); Remote; USD 100,000 - 130,000; Full time

Job summary

Global Payments is seeking a Sr. Manager to lead Digital Account-Based Marketing efforts. This role involves developing and executing ABM strategies, partnering with sales, and leveraging technology for optimized marketing campaigns. Candidates should have substantial experience in marketing, particularly in enterprise environments, and must possess strong analytical and collaborative skills.

Qualifications

• Minimum 8 years of relevant experience.
• Proven success in leading ABM campaigns targeting enterprise customers.
• Strong understanding of enterprise sales cycles.

Responsibilities

• Define and execute global ABM programs.
• Orchestrate digital marketing campaigns across key channels.
• Serve as a strategic partner to sales leadership.

Skills

Collaboration

Data-driven mindset

Communication

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Demandbase

6sense

Job description

Sr. Manager, Digital Account-Based Marketing page is loaded

Sr. Manager, Digital Account-Based Marketing

Apply remote type Remote locations Atlanta, Georgia, USA Minneapolis, Minnesota, USA Salt Lake City, Utah, USA Baltimore, Maryland, USA Columbia, South Carolina, USA time type Full time posted on Posted 4 Days Ago job requisition id R0063032

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Key Responsibilities

You’ll work cross-functionally with sales, marketing teams, and operations to deliver personalized campaigns that deepen account engagement, shorten sales cycles, and drive pipeline for our merchant solutions.

Strategic ABM Planning

• Define and execute global ABM programs tailored to strategic accounts across our business units.

• Develop tiered ABM programs (1:1, 1:few, 1:many) aligned to global go-to-market strategies and sales priorities.
  

Campaign Execution

• Orchestrate digital marketing campaigns across key channels (paid media, email, social, website personalization, webinars, and content syndication) targeting buying committees within strategic accounts.

• Collaborate with marketing teams to localize and deploy programs in-market

Sales Partnership

• Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.

• Provide sales teams with insights, messaging guidance, and enablement assets tailored to in-market opportunities.
  

Technology & Data Integration

• Leverage ABM and marketing tech platforms such as Demandbase, 6sense, Marketo, Salesforce, and LinkedIn to deploy campaigns and track engagement across accounts.

• Use intent data, firmographics, and behavioral insights to refine targeting and personalize engagement at scale.
  

Performance Measurement

• Establish and track key ABM metrics (e.g., account engagement, pipeline influence, win rates, velocity).

• Continuously optimize campaigns based on performance data and stakeholder feedback.

Minimum Qualifications

• Bachelor's Degree

• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree

• Typically Minimum 8 Years Relevant Exp

Preferred Qualifications

• Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g., financial services, payments, banking, fintech).

• Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics.

• Proficient in marketing automation (e.g., Marketo), CRM (Salesforce), and ABM platforms (Demandbase, 6sense, or similar).

• Data-driven mindset with ability to translate insights into action.

• Excellent collaboration and communication skills; comfortable working across global and regional teams.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail] .

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Interested in learning more about Global Payments and Our Family of Brands?

Global Payments Inc. (NYSE: GPN) is a leading pure play payments technology company delivering innovative software and services to our customers globally. Our technologies, services and employee expertise enable us to provide a broad range of solutions that allow our customers to operate their businesses more efficiently across a variety of channels around the world.

Headquartered in Georgia with nearly 24,000 employees worldwide, Global Payments is a member of the S&P 500 with worldwide reach spanning over 100 countries throughout North America, Europe, Asia Pacific and Latin America. For more information, visit www.globalpaymentsinc.com and follow Global Payments on Twitter (@globalpayinc), LinkedIn and Facebook.