Sr. Manager, Digital Account-Based Marketing

Global Payments; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Global Payments is seeking an experienced ABM strategist to drive personalized marketing campaigns for our merchant solutions. The role requires collaboration with sales and marketing teams to create effective engagement strategies that enhance account relationships and accelerate sales cycles. Candidates should possess a strong data-driven mindset and excellent communication skills, with a minimum of 8 years in relevant marketing roles. Join us to innovate in the payments technology sector.

Qualifications

• Bachelor's Degree required, degree field not specified.
• Typically 8 years of relevant experience preferred.
• Experience in leading ABM campaigns targeting enterprise customers.

Responsibilities

• Deliver personalized campaigns to deepen account engagement and drive pipeline.
• Orchestrate digital marketing campaigns targeting strategic accounts.
• Establish and track key ABM metrics for campaign performance.

Skills

Campaign Management

Data Analysis

Collaboration

Communication

Education

Bachelor's Degree

Tools

Salesforce

Marketo

Demandbase

6sense

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Key Responsibilities

You’ll work cross-functionally with sales, marketing teams, and operations to deliver personalized campaigns that deepen account engagement, shorten sales cycles, and drive pipeline for our merchant solutions.

Strategic ABM Planning

• Define and execute global ABM programs tailored to strategic accounts across our business units.

• Develop tiered ABM programs (1:1, 1:few, 1:many) aligned to global go-to-market strategies and sales priorities.
  

Campaign Execution

• Orchestrate digital marketing campaigns across key channels (paid media, email, social, website personalization, webinars, and content syndication) targeting buying committees within strategic accounts.

• Collaborate with marketing teams to localize and deploy programs in-market

Sales Partnership

• Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.

• Provide sales teams with insights, messaging guidance, and enablement assets tailored to in-market opportunities.
  

Technology & Data Integration

• Leverage ABM and marketing tech platforms such as Demandbase, 6sense, Marketo, Salesforce, and LinkedIn to deploy campaigns and track engagement across accounts.

• Use intent data, firmographics, and behavioral insights to refine targeting and personalize engagement at scale.
  

Performance Measurement

• Establish and track key ABM metrics (e.g., account engagement, pipeline influence, win rates, velocity).

• Continuously optimize campaigns based on performance data and stakeholder feedback.

Minimum Qualifications

• Bachelor's Degree

• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree

• Typically Minimum 8 Years Relevant Exp

Preferred Qualifications

• Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g., financial services, payments, banking, fintech).

• Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics.

• Proficient in marketing automation (e.g., Marketo), CRM (Salesforce), and ABM platforms (Demandbase, 6sense, or similar).

• Data-driven mindset with ability to translate insights into action.

• Excellent collaboration and communication skills; comfortable working across global and regional teams.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].