Sr. Manager, Digital Account-Based Marketing

Global Payments Inc.; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in financial services is seeking a Sr. Manager for Digital Account-Based Marketing in Atlanta. In this role, you will develop and execute account-based marketing strategies to enhance engagement and drive sales. Ideal candidates should have significant experience in ABM campaigns targeting enterprise clients and be proficient in relevant marketing technologies. This position offers a competitive salary and the opportunity to impact the growth of the business.

Qualifications

• Minimum 8 years of relevant experience.
• Experience in leading ABM campaigns targeting enterprise customers.
• Proficient in marketing automation and CRM platforms.

Responsibilities

• Define and execute global ABM programs tailored to strategic accounts.
• Orchestrate digital marketing campaigns across key channels.
• Serve as a strategic partner to sales leadership.

Skills

Collaboration

Communication

Data-driven mindset

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Demandbase

6sense

Job description

Sr. Manager, Digital Account-Based Marketing

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Responsibilities

Description Key Responsibilities

You’ll work cross-functionally with sales, marketing teams, and operations to deliver personalized campaigns that deepen account engagement, shorten sales cycles, and drive pipeline for our merchant solutions.

Strategic ABM Planning

• Define and execute global ABM programs tailored to strategic accounts across our business units.
• Develop tiered ABM programs (1:1, 1:few, 1:many) aligned to global go-to-market strategies and sales priorities.
  
  

Campaign Execution

• Orchestrate digital marketing campaigns across key channels (paid media, email, social, website personalization, webinars, and content syndication) targeting buying committees within strategic accounts.
• Collaborate with marketing teams to localize and deploy programs in-market
  
  

Sales Partnership

• Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.
• Provide sales teams with insights, messaging guidance, and enablement assets tailored to in-market opportunities.
  
  

Technology & Data Integration

• Leverage ABM and marketing tech platforms such as Demandbase, 6sense, Marketo, Salesforce, and LinkedIn to deploy campaigns and track engagement across accounts.
• Use intent data, firmographics, and behavioral insights to refine targeting and personalize engagement at scale.
  
  

Performance Measurement

• Establish and track key ABM metrics (e.g., account engagement, pipeline influence, win rates, velocity).
• Continuously optimize campaigns based on performance data and stakeholder feedback.
  
  

Minimum Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
• Typically Minimum 8 Years Relevant Exp
  
  

Preferred Qualifications

• Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g., financial services, payments, banking, fintech).
• Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics.
• Proficient in marketing automation (e.g., Marketo), CRM (Salesforce), and ABM platforms (Demandbase, 6sense, or similar).
• Data-driven mindset with ability to translate insights into action.
• Excellent collaboration and communication skills; comfortable working across global and regional teams.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Financial Services and IT Services and IT Consulting

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