Sr. Manager – Data Center & B2B AI Marketing (US & Europe)

MediaTek; San Jose (CA); On-site; USD 171,200 - 244,000; Full time

Job summary

MediaTek in San Jose seeks a Sr. Manager of Data Center & B2B AI Marketing to own GTM narratives for data center and AI infrastructure. You will partner with engineering and sales to translate complex AI tech into differentiated messaging.

The role leads end-to-end campaigns across digital, events, ABM, content and partnerships to drive pipeline and awareness in the US and Europe, reporting on KPIs and ROI.

Qualifications

• 8–12 years of B2B technology marketing experience in data center, AI infrastructure, cloud computing or semiconductor marketing.
• Deep knowledge of AI and data center landscapes, including accelerators, networking, memory and HPC.
• Bachelor’s degree in Marketing, Engineering, CS; MBA preferred.
• Domain fluency with AI, data center and cloud infra technologies for credible engagement with engineers and executives.
• Strategic and innovative thinker with enterprise marketing best practices.
• AI-native marketer proficient with AI platforms for content creation, personalization and ops.
• Storytelling ability to distill technical concepts into persuasive narratives.
• ABM experience targeting named strategic accounts in tech.

Responsibilities

• Go-to-Market Strategy Ownership for data center and AI technology portfolio across audiences like hyperscalers and OEMs.
• Integrated campaign planning and execution across digital, content, events, ABM, email and social media.
• Develop messaging frameworks, white papers, solution briefs, videos and web content.
• Lead event strategy for industry shows and executive roundtables.
• Collaborate with BU, engineering, Sales and agencies to ensure message consistency.
• Oversee digital marketing programs with LinkedIn, programmatic display, SEM and content syndication.
• Define and report KPIs; use data to optimize programs and ROI.

Skills

B2B marketing

Data center marketing

Strategic thinking

Executive communication

ABM expertise

Collaboration

Campaign analytics

AI tooling

Education

Bachelor’s degree in Marketing/Engineering/CS

Tools

Marketing automation

CRM

AI tools

Job description

Category: Marcom

Location: San Jose, CA

Experience: More than 8 Years Work Expe.

Education: Bachelor’s Degree

Job Description

MediaTek is a global fabless semiconductor industry leader, providing solutions from the edge to the cloud and powering over 2 billion connected devices every year. Established in 1997, our leading‑edge technologies keep the world connected and enhance everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, and Wi‑Fi 8. Our high‑performance, power‑efficient solutions form the foundation for a smarter, more connected world, enabling devices from smartphones, smart homes, and AI PCs to high‑performance computing, automotive, and AI data centers. As a trusted partner to the world’s leading brands, we are committed to ensuring access to world‑class technology for everyone. Our dedication to accelerating AI underscores our mission to enrich the future of humanity.

About the Role

Are you a strategic B2B marketer with a deep passion for the data center and AI infrastructure space who thrives at the intersection of cutting‑edge technology and high‑impact marketing? MediaTek is looking for a results‑oriented Sr. Manager of Data Center & B2B AI Marketing to join our growing marketing team supporting the US and Europe regions — a rare and exciting opportunity to shape and own the go‑to‑market narrative for one of the company’s highest‑priority and fastest‑growing business areas. The ideal candidate brings a powerful combination of deep technical market fluency, B2B enterprise marketing expertise, and a proven ability to build compelling visuals and assets that resonate with senior‑level audiences including hyperscalers, cloud service providers, OEMs, and enterprise IT decision‑makers. You will serve as both a strategic architect and a hands‑on executor — translating complex AI and data center technology stories into differentiated messaging and integrated marketing programs that drive pipeline, awareness, and influence. If you are curious, commercially minded, and ready to make a measurable impact at one of the world’s leading semiconductor companies, we want to hear from you.

What You’ll Do

• Go‑to‑Market Strategy Ownership: Develop and lead comprehensive B2B marketing strategies for MediaTek’s data center and AI technology portfolio, including XPUs/AI accelerators, packaging, networking/interconnect technologies etc. that powers the modern AI factory, tailored to key target audiences such as hyperscalers, cloud providers, OEMs, and enterprise IT leaders.
• Integrated Campaign Execution: Drive end‑to‑end campaign planning and execution across multiple channels — including digital advertising, content marketing, executive thought leadership, industry events, ABM (Account‑Based Marketing), email, and social media — to generate awareness, engagement, and qualified pipeline.
• Compelling Narrative & Content Development: Partner with the business unit and engineering to translate highly technical AI and data center capabilities into clear, compelling, and differentiated value propositions, messaging frameworks, white papers, solution briefs, videos, blog posts, keynote presentations, and web content.
• Event & Ecosystem: Lead marketing strategy and execution for key industry events, trade shows, and conferences (e.g., SC, OCP Summit, Hot Chips, CES, MWC), including sponsorships, speaking opportunities, executive roundtables, and on‑site activations that elevate MediaTek’s brand and deepen customer relationships.
• Cross‑Functional Leadership: Collaborate closely with the business units, engineering, Sales, marketing and external agencies to ensure message consistency and campaign alignment across all customer touchpoints and regional markets.
• Digital & Performance Marketing: Oversee targeted digital marketing programs including LinkedIn, programmatic display, SEM, and content syndication, with a strong focus on reaching technical and business decision‑makers in the data center and AI ecosystem.
• Data‑Driven Growth: Define, track, and report on campaign KPIs and marketing performance metrics. Use data and insights to continuously optimize programs, improve ROI, and demonstrate marketing’s contribution to business outcomes.

Main Requirements and Qualifications

• 8–12 years of B2B technology marketing experience, with a minimum of 3–5 years directly focused on data center, AI infrastructure, cloud computing, or semiconductor/silicon marketing.
• Strong understanding of the AI and data center technology landscape, including familiarity with AI accelerators, networking, memory, storage, and high‑performance computing architectures.
• A Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field; an MBA is preferred.
• Deep Domain Fluency: A genuine passion for and working knowledge of AI, data center, and cloud infrastructure technologies, with the ability to engage credibly with engineers, architects, and C‑level executives alike.
• Strategic & Innovative Thinker: Expert knowledge of B2B enterprise marketing best practices combined with the creativity and courage to pioneer new approaches in a competitive and rapidly evolving market.
• AI‑Native Marketer: Highly proficient and conversant with AI platforms and tools; proven experience leveraging AI to accelerate content creation, campaign personalization, data analysis, and marketing operations.
• Storytelling Excellence: Outstanding ability to distill complex, highly technical concepts into clear, persuasive, and inspiring narratives that resonate with diverse audiences — from silicon engineers to CIOs to procurement leaders.
• ABM Expertise: Strong hands‑on experience designing and executing Account‑Based Marketing programs targeting named strategic accounts in the technology sector.
• Collaboration & Influence: Exceptional interpersonal and cross‑functional collaboration skills, with a proven track record of influencing without authority and building strong partnerships with business units, sales, and engineering organizations.
• Driven & Resourceful: Highly organized, process‑oriented, self‑directed, and resourceful, with a strong bias for action and the ability to manage multiple priorities in a fast‑moving environment.
• Data‑Driven Mindset: Strong analytical skills with experience using marketing analytics, CRM, and marketing automation platforms to measure, report, and optimize campaign performance.
• Communication Power: Excellent writing, editing, and presentation skills, with the ability to articulate complex ideas with clarity and conviction to both internal stakeholders and external audiences.
• Adaptable & Resilient: A calm, solutions‑oriented attitude in high‑pressure, deadline‑driven situations, with the agility to pivot as market conditions and business priorities evolve.
• Event & Executive Marketing: Experience marketing at flagship data center and AI industry events, and supporting executive engagement programs, is a significant plus.
• Salary range: $171,200-$244,000 annually
• Employee may be eligible for performance bonus, short‑and long‑term incentive programs. Actual total compensation will be dependent upon the individual’s skills, experience and qualifications. In addition, MediaTek provides a variety of benefits including comprehensive health insurance coverage, life and disability insurance, savings plan, company paid holidays, sick leave, vacation time, parental leave, 401(k) and more.
• MediaTek is an Equal Opportunity Employer that is committed to inclusion and diversity to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.