Sr Manager Customer Marketing, East

Shaw Industries; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Shaw Industries is seeking a Sr Manager Customer Marketing for their East region, focusing on enhancing brand presence through strategic marketing initiatives. This role involves collaboration with retail partners to drive sales and optimize marketing efforts, requiring strong leadership in marketing plans and analytical skills.

Qualifications

• 5+ years of experience in brand management, marketing or related fields.
• Demonstrated ability to lead cross-functional teams.
• Strong analytical and budget management skills.

Responsibilities

• Drive sales and increase brand desirability through effective marketing strategies.
• Develop and execute co-marketing plans in collaboration with internal teams.
• Measure effectiveness of marketing initiatives and manage spending.

Skills

Communication

Interpersonal Skills

Analytical Skills

Budget Management

Education

Degree in Marketing, Sales, Business Management

Tools

Digital Marketing Platforms

Job description

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

This position will work from our east region in the field (NC, VA, WV, PA, NY, ME, CT MA, NH, RI, VT, NJ, and DE). The preferred location is in the Philadelphia area, but will be open to other cities in the east region.

Responsibilities:

• Works with our independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.

• Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the East geography (North Carolina and north)

• Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.

• Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan. Plans should bring to life Shaw National Brand strategies/plans on a local level, as well as deploy promotional plans from our buy group and Shaw Flooring Network teams.

• Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness of spend by customer.

• Manage co-op/BDF funds with our customers to ensure they are used effectively.

• Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns

• Establish regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.

• Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.

• Travel within the United States is required, both within the East geography (primarily) and to headquarters (Dalton, GA)

• Preferably located in Philadelphia or Dalton, GA (hybrid) area. Potential options for near a major airport in the East that makes direct flights possible.

• This role reports to the VP, Customer Marketing.

Requirements:

Degree in Marketing, Sales, Business Management or similar relevant subject and 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or the equivalent education and experience.

Demonstrated ability to lead and collaborate with cross-functional teams

Excellent communication and interpersonal skills; strong presentation skills

Strong budget management and analytical skills

Must be action orientated and responsive in a very fast paced environment

Knowledge of digital marketing content and platforms and their measurement

Preferred:

Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers

Preferred experience in home renovation space either with retail or manufacture

Create a Strategic Plan

Demonstrate Strategic Influence

Demonstrate Customer Orientation

Drive Results

Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Job Title

Sr Manager Customer Marketing, East

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

This position will work from our east region in the field (NC, VA, WV, PA, NY, ME, CT MA, NH, RI, VT, NJ, and DE). The preferred location is in the Philadelphia area, but will be open to other cities in the east region.

Responsibilities:

• Works with our independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.

• Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the East geography (North Carolina and north)

• Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.

• Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan. Plans should bring to life Shaw National Brand strategies/plans on a local level, as well as deploy promotional plans from our buy group and Shaw Flooring Network teams.

• Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness of spend by customer.

• Manage co-op/BDF funds with our customers to ensure they are used effectively.

• Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns

• Establish regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.

• Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.

• Travel within the United States is required, both within the East geography (primarily) and to headquarters (Dalton, GA)

• Preferably located in Philadelphia or Dalton, GA (hybrid) area. Potential options for near a major airport in the East that makes direct flights possible.

• This role reports to the VP, Customer Marketing.

Requirements:

• Degree in Marketing, Sales, Business Management or similar relevant subject and 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or the equivalent education and experience.

• Demonstrated ability to lead and collaborate with cross-functional teams

• Excellent communication and interpersonal skills; strong presentation skills

• Strong budget management and analytical skills

• Must be action orientated and responsive in a very fast paced environment

• Knowledge of digital marketing content and platforms and their measurement

Preferred:

• Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers

• Preferred experience in home renovation space either with retail or manufacture

Competencies:

• Create a Strategic Plan

• Demonstrate Strategic Influence

• Demonstrate Customer Orientation

• Drive Results

• Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

About the company

Shaw Industries Group, Inc. is one of the world's largest carpet manufacturers, supplies resilient, hardwood, laminate, tile and stone, synthetic turf and other specialty products to residential and commercial markets It is headquartered in Dalton, Georgia, and is a subsidiary of Berkshire Hathaway.

Notice

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at [e-mail] or 407-000-0000.

Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.

An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report . NYC applicants may request an alternative process or accommodation at [e-mail] or 407-000-0000.