Regional Marketing Manager at Hyland

Feedinkoo; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is looking for a Regional Marketing Specialist to drive demand and enhance brand recognition in the Middle East Region. This dynamic role involves owning the strategic marketing plan, managing budgets, and collaborating with sales teams to achieve objectives. The ideal candidate is a B2B marketing professional with over 7 years of experience in lead generation and brand awareness. You will be responsible for executing marketing programs, managing regional messaging, and leveraging media relationships to position the company effectively. If you're passionate about strategic marketing and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• 7+ years of experience in marketing or marketing communications.
• Fluency in English; Arabic skills are a plus.

Responsibilities

• Own the marketing plan and budget to support regional sales goals.
• Manage regional execution of programs and events, tracking performance.

Skills

Lead Generation

Brand Awareness

Public Relations

Strategic Marketing Planning

Budget Management

Education

BS/BA in Marketing

Equivalent Field Experience

Job description

Hyland is seeking a Regional Marketing Specialist for our Middle East Region. This person owns the strategic marketing plan for the region to effectively position Hyland and drive demand for Hyland’s products and services. The Regional Marketing Specialist works in conjunction with colleagues in Hyland’s marketing and sales teams to achieve objectives. The right candidate will be a B2B marketing professional with experience in lead generation, brand awareness, public relations, strategic marketing planning and execution.

What You Will Be Doing

1. Own the sales stakeholder marketing relationship with the regional sales management team.
2. Design and manage the marketing plan and budget in support of region’s sales goals and in collaboration with relevant industry and solution field marketing.
3. Responsible for understanding the business requirements of the regions including: partner and competitor sales priorities, optimal marketing mix, and key publications. Work with the marketing ecosystem to ensure that content and programs produced for global use fulfill those requirements.
4. Manage regional execution and run programs and events including customer program activities (e.g. event logistics, subject matter expertise, process management, education). Track performance, monitor progress, and measure results of marketing plan with regular pipeline inspection and budget forecasting.
5. Manage core regional positioning and messaging for generation brand recognition and sales enablement activities. Work with the corporate and industry marketing teams to edit, optimize, and approve content. Manage and leverage local media relationships or agency to drive awareness and positioning of Hyland Software.
6. Maintain a comprehensive knowledge library of marketplace trends, marketing content, messaging, and strategies that are most relevant to the regional market.
7. Work in a team environment ensuring transparent communication of all activities and goals.

What Will Make You Successful

1. English fluency is required. Arabic language skills would be nice to have.
2. BS/BA degree in Marketing or marketing-related field or equivalent field experience.
3. 7+ years experience in marketing/marketing communications or related.
4. Experience with high-tech solutions in a business-to-business environment.
5. Ability to manage a budget and measure and report on results.
6. Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job.