Sr. Manager, CRO & Subscription

Hi-Altitude Brands; Los Angeles (CA); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Flexible time off

9 annual company holidays

Birthday vacation day

Company-paid medical/dental/vision

Life Insurance and Short-Term Disabil.

401(k) employer match 3%

Charitable contributions up to $2,500/

WFH stipend $1,200/yr

Recognition and rewards program

Pet insurance

Product samples and discounts

Professional development fund

Calm app subscription

Job summary

Hi-Altitude Brands is seeking a Sr. Manager, CRO & Subscription to own the customer journey end-to-end and drive the CRO testing roadmap to boost conversion rate, AOV, subscription adoption, and reduce churn.

You are data-obsessed and will design and read tests without bias, reporting to the Chief Retention Officer in a fully remote, autonomous environment that values results over opinion.

Qualifications

• 5-7 years of ecommerce, subscription/retention, CRO, or growth marketing experience.
• Hands-on with Shopify Plus, ReCharge, testing tools, and upsell/cross-sell tools.
• Track record of designing and interpreting CRO/upsell tests with unbiased design.
• Knowledge of dunning management and churn reduction tactics.
• Strong view on pricing strategy and margin optimization, backed by tests.

Responsibilities

• Own CRO & Testing Roadmap across site pages and content to improve conversion rate and AOV.
• Own Subscription Retention, churn, and LTV; apply dunning tactics and personalized communications.
• Lead pricing tests to optimize margin and conversion; manage AfterSell and upsell/cross-sell roadmap.

Skills

CRO strategy

A/B testing

Analytics

Pricing strategy

Churn management

Dunning management

Cross-functional collaboration

Tools

Shopify Plus

ReCharge

Convert

Optimizely

VWO

Upsell tools

Job description

Hi-Altitude Brands | Health & Wellness | Remote (PST/MST Based)

About Hi-Altitude Brands

Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.

We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.

Position Overview

We're looking for an exceptional Sr. Manager, CRO & Subscription to join the Hi-Altitude team. In this capacity, you will own the customer journey end-to-end. You will own both the strategy and execution of our CRO (conversion rate optimization) testing roadmap to improve conversion rate, AOV, subscription adoption, and subscription churn metrics.

You are data-obsessed, understand how to turn numbers into actionable insights, and know how to design and read a test without bias.

This is an individual contributor role reporting to the Chief Retention Officer, with the role's scope and structure expected to evolve as the function matures.

Responsibilities

Own the CRO & Testing Roadmap:

• Design, prioritize, and execute an unbiased testing program across the site – front-end pages, landing pages, product pages, and blog content - to improve conversion rate and AOV, and know how to read the resulting data and translate it into action.

Own Subscription Retention, Churn, and LTV:

• In ReCharge, test save tactics such as educational content and value-adds; apply strong dunning management to reduce involuntary churn; and use psychological and behavioral principles to extend billing cycles and grow subscriber lifetime value.
• Work closely with our Lifecycle Marketing Manager to develop personalized communications to subscribers as well as remove subscribers from communications when relevant.

Own Pricing Strategy:

• Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout.
• Own the AfterSell relationship.
• Manage our upsell/cross-sell testing roadmap and execution to substantially increase upsell take-rates.
• Maintain a working knowledge of competing vendors in the space to determine whether to evolve or switch tools.

Partner Cross-Functionally:

• Support product launches and site-wide sales initiatives alongside marketing, creative, and operations.
• Partner closely with our Acquisition department to manage all landing page tests optimized to lower CAC and raise new customer ROAS.

Own Site QA:

• Proactively identify issues that need fixing and opportunities for improvement, and drive them to resolution.

• 5-7 years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC or subscription-based consumer brands.
• Hands-on experience with Shopify Plus, ReCharge, Testing tools (Convert, Optimizely, VWO) and upsell/cross sell tools
• A track record of designing, running, and interpreting statistically sound CRO and upsell tests — you know how to avoid biased test design and can defend your read of the data.
• Working knowledge of dunning management and both voluntary and involuntary churn reduction tactics.
• A strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning.
• Familiarity with the broader ecommerce/subscription tooling landscape (upsell, retention, and CRO platforms) and the judgment to evaluate build-vs-buy or vendor-switch decisions.
• Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous and fully remote environment.

Why Join Us

• A fully remote, autonomy-driven culture where your work has direct, measurable impact.
• Ownership of a meaningful, high-visibility function from day one, with room to grow the role as the business scales.
• A fast-moving, test-and-learn environment backed by leadership that values data over opinion.

Compensation

Competitive salary range of $110,000-125,000 per year, plus bonus eligibility

• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching Charitable Contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts
• Professional Development Fund
• Free Calm App Subscription

Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.