Director, CRO & Subscription

Hi-Altitude Brands; Los Angeles (CA); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

Flexible time off

9 annual company holidays

WFH stipend

Company-paid health insurance (Medical

Dental & Vision Insurance

Life Insurance

Short-Term Disability

401(k) match

Birthday PTO

Pet insurance

Professional development fund

Calm App subscription

Job summary

Hi-Altitude Brands is seeking a Director, CRO & Subscription to own the on-site customer journey end-to-end, shaping the testing roadmap to boost conversion rates, AOV, and subscription adoption while reducing churn.

You will analyze data to turn insights into action, report to the Chief Retention Officer, and have potential to grow into leadership as the function matures.

Qualifications

• 10+ years in ecommerce, subscription/retention, CRO, or growth marketing in DTC brands.
• Hands-on with Shopify Plus, ReCharge, testing tools (Convert, Optimizely, VWO) and upsell/cross-sell tools.
• Proven ability to design, run, and interpret CRO tests with defensible data.

Responsibilities

• Own CRO & testing roadmap across the site to improve conversion rate and AOV.
• Own subscription retention, churn, and LTV; collaborate with Lifecycle Marketing.
• Lead pricing tests to optimize margin and conversion; own test design and rollout.

Skills

CRO strategy

A/B testing

Pricing strategy

Dunning management

Subscription analytics

Cross-functional collaboration

Ambiguity management

Data interpretation

Leadership potential

Tools

Shopify Plus

Recharge

Convert

Optimizely

VWO

Job description

Hi-Altitude Brands | Health & Wellness | Remote (PST/MST Based)

About Hi-Altitude Brands

Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.

We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.

Position Overview

We're looking for an exceptional Director, CRO & Subscription to join the Hi-Altitude team. In this capacity, you will own the on-site customer journey end-to-end. You will own both the strategy and execution of our CRO testing roadmap to improve conversion rate, AOV and RPV as well as our Subscription program improving subscription adoption and reducing subscription churn.

You are data-obsessed, understand how to turn numbers into actionable insights, and know how to design and read tests without bias.

This is an individual contributor role reporting to the Chief Retention Officer. Leveling may range from Associate Director to Director, depending on the candidate’s experience and expertise. As the function matures, the scope and structure of the role are expected to evolve, with potential to grow into team leadership.

Responsibilities

Own the CRO & Testing Roadmap:

• Design, prioritize, and execute an unbiased testing program across the site — front-end pages, landing pages, product pages, and blog content — to improve conversion rate and AOV, and know how to read the resulting data and translate it into action.

Own Subscription Retention, Churn, and LTV:

• In ReCharge, test save tactics such as educational content and value-adds; apply strong dunning management to reduce involuntary churn; and use psychological and behavioral principles to extend billing cycles and grow subscriber lifetime value
• Work closely with our Lifecycle Marketing Manager to develop personalized communications to subscribers as well as remove subscribers from communications when relevant.

Own Pricing Strategy:

• Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout.

Own the AfterSell relationship

• Manage our upsell/cross-sell testing roadmap and execution to substantially increase upsell take-rates.
• Maintain a working knowledge of competing vendors in the space to determine whether to evolve or switch tools.

Partner Cross-Functionally:

• Support product launches and site-wide sales initiatives alongside marketing, creative, and operations.
• Partner closely with our Acquisition department to manage all landing page tests optimized to lower CAC and raise new customer ROAS.

Own Site QA:

• Proactively identify issues that need fixing and opportunities for improvement, and drive them to resolution.

• 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC subscription-based consumer brands.
• Hands-on experience with Shopify Plus, ReCharge, Testing tools (Convert, Optimizely, VWO) and upsell/cross sell tools
• A track record of designing, running, and interpreting statistically sound CRO and upsell tests — you know how to avoid biased test design and can defend your read of the data.
• Working knowledge of dunning management tactics for involuntary churn reduction.
• A strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning.
• Familiarity with the broader ecommerce/subscription tooling landscape (upsell, retention, and CRO platforms) and the judgment to evaluate build-vs-buy or vendor-switch decisions.
• Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous and fully remote environment.

Why Join Us

• A fully remote, autonomy-driven culture where your work has direct, measurable impact.
• Ownership of a meaningful, high-visibility function from day one, with room to grow the role and potentially a team, as the business scales.
• A fast-moving, test-and-learn environment backed by leadership that values data over opinion

Compensation

Competitive salary range of $125,000-165,000 per year, plus bonus eligibility

• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching Charitable Contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts
• Professional Development Fund
• Free Calm App Subscription

Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.