Sr Manager, CRM and Digital Content

Tracksmith; Boston (MA); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading running brand based in Boston seeks a CRM and Digital Marketing Manager to enhance eCommerce growth and customer engagement. The role involves overseeing content across digital channels and managing multiple marketing projects. Candidates should have 5–8 years of relevant experience and familiarity with tools like Shopify and Klaviyo. The position offers a salary range of $80,000 – $120,000, depending on experience.

Qualifications

• 5-8 years of experience in CRM, digital marketing, or content management.
• Strong understanding of digital and CRM platforms.
• Excellent writing and editing skills.

Responsibilities

• Oversee content creation across digital channels.
• Build and optimize email and SMS messages.
• Analyze customer behavior for content strategy.

Skills

CRM management

Digital marketing

Content management

Analytics

Project management

Tools

Shopify

Klaviyo

Google Analytics

Job description

About the Role

Based in Boston, this is a hybrid position that requires 2-3 days in the office.

Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class – the non‑professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well‑considered and authentic products for training, racing, and rest day. In everything we do, we aim to celebrate, support, and add to running’s distinct culture.

We are seeking a dynamic leader to accelerate e‑commerce growth and elevate customer engagement across all owned channels. In this role, you will drive CRM strategy and execution, oversee digital content development and deployment, manage key technology platforms and partners, and ensure a seamless user experience. Managing one direct report, you will enhance site performance through personalization, new customer experiences, and strategic merchandising across email, SMS, and web. This position reports directly to the Senior Director of eCommerce.

Key Responsibilities

• Oversee content creation and publishing across website, email, SMS, and digital campaigns, ensuring consistent brand storytelling
• Build and optimize email and SMS messages, including welcome, abandoned cart, post‑purchase, loyalty, and re‑engagement flows
• Analyze customer behavior and performance trends to inform personalized content strategy, campaign planning, and optimizations
• Conduct A/B testing across site, email, and SMS to improve user experience and drive channel KPIs
• Partner cross‑functionally with operations, creative, and digital partners to execute campaigns and align initiatives with business objectives
• Manage vendors and technology partners to resolve issues, enhance capabilities, and support ongoing optimizations across site and CRM platforms
• Help lead channel reporting, identify growth opportunities, and run optimization projects across eCommerce and CRM
• Lead, coach, and develop team members

Qualifications

• 5‑8 years of experience in CRM, digital marketing, or content management—preferably within retail or e-commerce
• Strong understanding of digital and CRM platforms (Shopify, Klaviyo, ERP system, iPaaS) and connectivity between each
• Experience with analytics platforms (Google Analytics)
• Excellent writing, editing, and content management skills
• Strong analytical mindset with the ability to translate data into actionable strategies
• Ability to manage multiple projects, deadlines, and stakeholders in a fast‑paced retail environment

Annual salary: $80,000 – $120,000, depending on experience, education, and industry knowledge.

Location

Boston, MA

Apply

If you are interested in applying for this position, please submit your resume to: [e-mail].

Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site: tracksmith.com/pages/team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to [e-mail] if you have any questions or concerns.