Sr. Manager, Communications

MGA Entertainment; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

MGA Entertainment, based in Los Angeles, CA, seeks a seasoned Public Relations leader to shape and execute our consumer-brand PR strategy across global launches. You will align with brand teams, drive awareness, and influence purchase intent through creative tactics that differentiate MGA from competitors.

Responsibilities include leading development and management of PR programs across channels, crafting press materials, coordinating with influencers and media, and ensuring cross-functional

Qualifications

• Bachelor's degree in public relations, communications, consumer marketing, or related field from a four-year college or university.
• 5-7 years of experience in public relations or consumer communications within toy and/or entertainment industries or a similar consumer goods sector.
• Proven writing and editing skills.
• Demonstrated project management skills and ability to collaborate with and influence others.

Responsibilities

• Lead the development, execution, and management of the public relations strategy for MGA Entertainment's consumer brands and future launches.
• Collaborate with business owners, brand teams, and cross-functional teams to align consumer communications with business objectives.
• Develop consumer PR programs across channels using tactics to maximize brand exposure with local, national, and international media and influencers.
• Create and disseminate communications including press releases, Q&A, briefing documents, statements, articles, posts, pitches, and fact sheets.
• Manage influencer relationships and collaborate with brand teams on mailers for new brands and products.

Skills

Public relations

Media relations

Writing

Editing

Leadership

Project management

Digital marketing

Collaboration

Education

Bachelor's in PR/Communications

Job description

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

Mission: Lead the development, execution, and management of the public relations strategy for all of MGA Entertainment's consumer brands and all new brand launches. Ensure alignment with overall business objectives and those of each brand to creative relevant PR tactics that will drive awareness and purchase intent and differentiate MGA brands from the competition.

MGA Entertainment is one of the largest privately held toy and entertainment companies in the world, known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel Petz™, Micro Games of America, Fluffie Stuffiez™, BABY born®, and Zapf Creation®. For more information, please visit us at www.mgae.comorcheck us out at LinkedIn, TikTok, Instagram and Facebook.

Position Requirements

Education/Experience/Skills

• Bachelor's degree in public relations, communications, consumer marketing, or related field from a four-year college or university.
• 5 - 7 years of experience in public relations or consumer communications within toy and/or entertainment industries or a similar consumer goods sector. Prefer mix of agency and in-house experience, but not required.
• Strong writing and editing skills.
• Demonstrated project management skills are necessary, as well as the demonstrated ability to collaborate with and influence others with or without direct authority.

Responsibilities

• Lead the development, execution, and management of the public relations strategy for all of MGA Entertainment's consumer brands and all new future brand launches.
• Collaborate closely with business owners, brand teams, and other cross-functional teams to ensure alignment of consumer communications efforts within overall business objectives.
• Develop consumer public relations programs across a wide range of channels using unique tactics to deliver maximum brand exposure while working with local, national and international players, media outlets, and influencers.
• Execute and manage the creation and dissemination of all communications including, but not limited to, press releases, Q&A, briefing documents, statements, articles, posts, pitches, and fact sheets.
• Earned influencer relationship management, including collaborating with brand teams on mailers for new brands and products.

Requirements

• Bachelor's degree in public relations, communications, consumer marketing, or related field from a four-year college or university.
• 5 - 7 years of experience in public relations or consumer communications within toy and/or entertainment industries or a similar consumer goods sector. Prefer mix of agency and in-house experience, but not required.
• Proven expertise and experience in executing innovative, targeted PR campaigns that have generated national and/or international media and influencer coverage.
• Exceptional writing and editing skills.
• Demonstrated project management skills are necessary, as well as the demonstrated ability to collaborate with and influence others with or without direct authority.
• Strong leadership skills.
• Demonstrated expertise in digital marketing across various platforms.
• Willingness to roll up your sleeves and deliver results.
• Passion for toys, children's entertainment, and generating attention capturing storytelling.

Salary

$120,000.00 - $150,000.00 /year