Senior Manager, Influencer Marketing

MGA Entertainment; Los Angeles (CA); Sur place; USD 95 000 - 125 000; Plein temps

Résumé du poste

MGA Entertainment, based in Los Angeles, is seeking a senior influencer marketing leader to drive cross-brand strategies, creator-focused content, and end-to-end influencer campaigns. This role partners with Brand Marketing, Creative Services, and external agencies to deliver compelling creator-driven narratives across platforms.

The position requires 6+ years in consumer marketing with 4+ years in influencer marketing, a related degree, and comfort navigating evolving platforms, COPPA and KARU

Qualifications

• Bachelor’s degree, preferably in social media, marketing, or communications.
• 6+ years of experiences in consumer marketing, 4+ years experience in influencer marketing.
• Similar management position at toy/entertainment/media company preferred.
• Understanding of KARU and COPPA a plus.

Responsabilités

• Develop and implement influencer marketing strategies aligned with each brand’s objectives with cross-functional teams.
• Create briefs guiding influencer campaigns and content against KPIs and strategy.
• Collaborate with external agencies and internal teams to develop creator-led content and adaptations for platforms.
• Establish KPIs and reporting cadence for campaigns and initiatives, including legal adherence.

Connaissances

Influencer marketing

Content creation

Cross-functional collaboration

Budget management

Formation

Bachelor’s degree

Description du poste

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™, Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out atLinkedIn, Twitter, Instagram and Facebook.

Job Summary:

Responsible for the management of cross-functional influencer & creator strategy, creator-focused content creation, and execution of influencer campaigns across brands for the entire MGA Entertainment portfolio.

Position Requirements

Skills/Knowledge/Ability:

• Develop and implement comprehensive influencer marketing strategies that are aligned with each brand’s marketing and business objectives, while working with cross-functional teams.
• Create insightful briefs that guide and focus influencer campaigns + content against primary channel goal, KPIs, and marketing strategy.
• Ability to switch between voices of various brand personalities, brand characters, corporate spokespeople, and consumer targets.
• Monitor and harness industry trends, staying up to date on emerging platforms, shifts in the creator and influencer landscape, competitive activity and channel best practices with the support of a Social Trends Coordinator.
• Understanding of generating content for both kid and adult audiences across platforms.
• Good communication, management, decision-making, and relationship-building skills.
• Team player willing to absorb, enhance, and execute brand direction.
• Experience in fast moving corporate culture, managing multiple priorities, and adaptability to change.
• Love of popular and internet culture.

Authority

• Reports to Director, Digital Strategy.
• Works closely with Brand Marketing and Creative Services teams, as well as external agencies, to develop influencer content.

Key Result Areas and Activities

1.Influencer/Creator Strategy

• Build insight-led, audience driven, influencer/creator strategy and tactical content plans.
• Work with paid media team to support amplification.

2.Content Creation Management

• Collaborate with cross-functional teams and external partners on asset ideation and development for creator-led content.
• Stay informed on platform specs, ad types, and innovation.
• Leveraging partnerships, influencers, and community management partners to further digital and social content.

3.Thought Leadership and Advocacy

• Provide trends feedback to help inform the product cycle and marketing direction.
• Identify and educate teams on emerging trends and tactics within the influencer and creative space/industry.

4.Analytics

• Establish and monitor KPIs to ensure strategy is effective and working.
• Develop and present ongoing reporting cadence of campaigns and initiatives.
• Work closely with legal counterparts to ensure adherence to rules and guidelines around influencer marketing.

5.Day to Day Execution

• Partner with our Synergy team to process contracts, invoices and billing.
• Manage Influencer budgets in conjunction with Brand and Synergy teams.
• Help facilitate and directly liaise with influencers, creators, and talent when necessary.

Education & Experience

• Bachelor’s degree, preferably in social media, marketing, or communications.
• 6+ years of experiences in consumer marketing, 4+ years experience in influencer marketing.
• Similar management position at toy/entertainment/media company preferred.
• Understanding of KARU and COPPA a plus.

Salary:

$95,000.00 - $125,000.00 /year