Sr. Manager, Brand Partnerships, Collabs & Licensing

Seed Beauty/ColourPop; Los Angeles (CA); On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Vacation time

Health benefits

401k + 100% match

Paid holidays

Product discounts

Job summary

ColourPop is seeking a Sr. Manager, Brand Partnerships, Collabs & Licensing to own the licensing strategy end-to-end and drive brand growth through strategic partnerships.

You will build a multi-year pipeline, lead negotiations, structure deals, and manage financial performance across collections, collaborating closely with the VP of Marketing. You will spearhead licensing as a marketing and brand-building discipline, pursuing deals that boost brand equity and customer acquisition.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field preferred.
• Experience in licensing, partnerships, or business development.
• Strong negotiation and contract drafting skills.

Responsibilities

• Lead the licensing and collaboration strategy with a 2–5 year pipeline.
• Develop and execute long-term licensing strategies aligned with brand equity and market trends.
• Conduct regular market analyses to identify opportunities and risks.
• Partner with VP of Marketing to identify IP opportunities that drive new customer acquisition.
• Lead negotiations with licensing partners and draft licensing contracts.
• Collaborate with legal, finance, and product teams for risk management and financial structuring.
• Drive GTM strategy with marketing channel owners and ensure brand alignment.

Skills

Licensing strategy

Negotiation

Cross-functional leadership

Brand partnerships

Market trend analysis

Communication

Contract drafting

Independent/fast-paced work

Education

Bachelor's degree in Business/Marketing or related field

Job description

ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.

• This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered

1 Job Overview

ColourPop is looking for a Sr. Manager, Brand Partnerships, Collabs & Licensing to spearhead our licensing and collaboration efforts and drive brand growth through strategic partnerships. This role owns the licensing strategy end-to-end — building the multi-year pipeline, leading negotiations, structuring deals, and managing the financial performance of every partnership. What sets this role apart is the lens: licensing here is a marketing and brand-building discipline. Working in close partnership with the VP of Marketing, you'll pursue deals that build brand equity, drive cultural relevance, and bring in new customers — not licensing for licensing's sake. You'll bring strong negotiation skills, a sharp read on market and cultural trends, and the ability to turn partnership opportunities into successful, revenue-generating collections that show up in-market with real marketing behind them.

2 What You Will Do

Licensing Strategy & Pipeline

• Lead the licensing and collaboration strategy, ensuring alignment with overall business and marketing goals, and map out a 2–5 year pipeline
• Develop and execute long-term licensing strategies that align with the company's vision, brand equity goals, and market trends
• Conduct regular market analyses to identify emerging opportunities and potential risks
• Partner with the VP of Marketing to identify partner and IP opportunities that build brand equity, drive cultural relevance, and fuel new-customer acquisition

Deal-Making & Negotiation

• Lead negotiations with potential licensing partners, ensuring favorable terms for the company
• Draft and review licensing contracts to ensure compliance with legal and business standards
• Work closely with legal and finance teams to ensure proper risk management and financial structure for licensing deals
• Manage day-to-day communications with partners to resolve issues, manage timelines, and ensure compliance

Business & Financial Management

• Determine SKU mix, pricing, and overall size opportunity for all collections
• Monitor the financial performance of licensing deals and partnerships, including sales performance and royalty revenue
• Manage all E&O inventory and provide product lifecycle recommendations
• Manage Off-Price channel negotiations and relationships for product liquidation
• Explore and evaluate additional channels of growth, including internal and retail expansion

Brand, Marketing & Collection Execution

• Ensure every licensed collection aligns to the overall brand vision and builds brand equity, in collaboration with the VP of Marketing
• Partner with marketing channel owners to build out GTM strategy and ensure all marketing follows partner guidelines
• Work closely with product development on artwork, shade selection, and names, and ensure approvals are tracking to hit key dates
• Collaborate with partners to ensure alignment with brand vision and product quality
• Partner with account managers to sell in collaborations to retail channels

3 Who You Are

• Bachelor's degree in Business, Marketing, or a related field preferred
• 5–7 years in licensing, partnerships, or business development, with a proven track record managing cross-functional teams and executing successful licensing strategies; Beauty experience preferred
• A commercial deal-maker with a marketing sensibility — you understand how a licensing deal builds (or dilutes) brand equity, and you structure toward the former
• Strong negotiation skills and experience drafting and reviewing contracts
• Deep understanding of market trends, cultural shifts, emerging opportunities, and risks
• Excellent communication and interpersonal skills, with the ability to manage internal and external stakeholder relationships
• Experience working with legal, finance, product development, and marketing teams
• Analytical mindset with the ability to monitor and report on financial performance
• Strong problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment
• On-site role based in Sherman Oaks, CA

ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The annual salary for this position is $125k-$145k DOE + discretionary annual bonus.