Sr. Mgr, Retail Marketing

Max-Makeup-Cherimoya; Los Angeles (CA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

15 days PTO

12 Paid Holidays

Vision and dental plans

Employee discount

Monthly catered lunches

Job summary

The Crème Shop is seeking a Senior Manager, Retail Marketing to lead omnichannel retail strategies and the entire trade marketing ecosystem. You will drive launches, campaigns, visual merchandising, and in-store activations to maximize brand visibility and velocity.

Based in Glendale, CA, this full-time role partners with Sales, Brand, Creative, and Demand Planning to build best-in-class retail strategies across regions and channels. A strong background in beauty retail is required.

Qualifications

• 7-10 years of trade/retail marketing experience.
• Deep understanding of retailer ecosystems, marketing programs, merchandising systems, co-op, and omni-channel behaviors.
• Highly organized with strong analytical skills and experience interpreting retail data, POS reporting, and KPIs.
• Proven ability to lead cross-functional teams and influence without authority.
• Exceptional project management skills with attention to detail and timelines.
• Strong communication skills and ability to present to internal and retailer leadership.
• Hands-on, proactive, solutions-oriented mindset with a passion for beauty.
• Ability to balance global consistency with regional relevance across multiple markets.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Develop and execute annual trade marketing strategies across key retail partners.
• Own the retail marketing calendar and key programs (animations, campaigns, sampling, exclusives, seasonal stories).
• Collaborate with Marketing and Sales to create retailer-specific launch plans and merchandising strategies.
• Ensure brand identity consistency across in-store, online, app, and CRM touchpoints.
• Lead go-to-market planning for product launches at retailers and international partners.
• Manage campaign toolkits, asset needs, and timelines with Creative, VM, and Sales.
• Develop retail activation strategies including shelf updates, endcaps, sampling, events, influencer amplification.
• Track and report performance of in-store activations and omni-channel campaigns.

Skills

Trade marketing

Retail ecosystems

Analytical skills

Cross-functional leadership

Project management

Communication

Beauty experience

Education

Bachelor's degree

MBA (preferred)

Job description

The Creme Shop HQ CA
3116 W Avenue 32
Los Angeles, CA 900652317, USA

Who We Are
The Crème Shop is a leading beauty brand based in Los Angeles, known for blending the best of K-Beauty innovation
with playful, creative designs. We offer a wide range of products, ranging from thoughtful skincare to colorful
cosmetics all crafted with quality ingredients and a commitment to cruelty‑free practices. Our mission is to make
beauty fun, inclusive, and accessible to everyone. We invite professionals who share our passion for beauty and
innovation to join our team, where creativity meets expertise.

About the Role

We are seeking a skilled and experienced Senior Manager, Retail Marketing to lead and drive the execution of
our omnichannel retail strategies across key partners domestically and internationally. This role will own the full trade
marketing ecosystem, ensuring every launch, campaign, visual merchandising expression and in-store activation
maximizes brand visibility, drives velocity, elevates the equity of the brand and enhances the consumer experience.
The ideal candidate brings deep knowledge of beauty retail, is highly collaborative, and thrives in a fast-paced,
entrepreneurial environment. This role will partner closely with Sales, Brand, Creative, and Demand Plan/Operations
to build best-in-class retail strategies that support brand goals across all regions and channels.

Title: Senior Manager, Retail Marketing
Type: Full-Time, Exempt
Location: Glendale, California
Salary Range: $130K-150K
(Final compensation will be determined based on experience, skills, internal equity, and business needs, in
compliance with California pay transparency requirements.)

Roles & Responsibilities

Retail & Channel Strategy

• An integral part of the annual marketing plan will develop and execute annual trade marketing strategies across key retail partners, ensuring alignment to brand, sales, and category objectives.
• Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight. Key programs include animations, campaigns, sampling, retailer multi-branded campaigns, exclusives, and seasonal stories.
• Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth.
• Ensure consistency of brand identity across in-store, .com, app, sampling, and CRM touchpoints.

Launch Planning & Campaign Execution

• Lead all go-to-market planning for product launches at key retailers and international retail partners that align with brand strategy, program goals and budget requirements.
• Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, and Sales. Responsible for releasing toolkits for every launch and core activation.
• In partnership with Sales, develop compelling retail activation strategies including shelf updates, endcaps, sampling initiatives, events, influencer amplification, and retailer-led campaigns.
• Track, optimize and report performance of promotional moments such as in-store activations, storytelling opportunities, and omni-channel campaigns with retail partners.

Retailer Relationship Management

• Serve as the primary marketing contact for retailer marketing teams.
• Build strong cross-functional relationships to secure incremental placements, priority pushes, and co-op marketing opportunities.
• Manage retailer co-op budgets, performance reporting, and ROI optimization.
• In collaboration with Sales team, responsible for providing retail partners with timely information on all calendarized programs and how marketing programming will support.
• Lead the development of brand presentations for retailer meetings, as well as regional and strategy meetings on an as-needed basis.

Analytics, Insights & Business Performance

• Evaluate sales results, sampling ROI, and campaign performance by retailers to inform future strategies.
• Analyze category trends, consumer insights, competitive landscape, and retailer benchmarking to identify growth opportunities.
• Build performance recaps and present strategic recommendations to leadership.

Digital, E-Commerce & CRM Support

• Ensure full omni-channel alignment across retailer.com, PDP strategy, app, paid media, landing pages, and CRM communication.
• Partner with e-commerce teams to optimize conversions through enhanced content, SEO-optimized copy, reviews strategy, shade finders, and launch merchandising.
• Support DTC with retail-aligned messaging when relevant.

Sampling, Education & In-Store Experience

• Lead retailer sampling strategy, and targeted programs.
• Partner with Brand/Product Marketing to ensure training strategies align with retail priorities and support launch execution.
• Collaborate with VM on shelf updates, endcap refreshes, planogram optimization, and seasonal storytelling.

Misc.: Licensing Management (5-10%)

• Manage and maintain existing licensor renewals; ensuring contracts are up-to-date and compliant.
• Own approval records, rejection logs, and audit-ready files for each licensed program.
• Support licensor audits with organized documentation and SKU-level traceability, in partnership with Finance.

Qualifications

• 7-10 years of trade/retail marketing experience
• Deep understanding of retailer ecosystems, including marketing programs, merchandising systems, campaign structures, co-op, and omni-channel behaviors.
• Highly organized, and strong analytical skills with experience interpreting retail data, POS reporting, and campaign KPIs.
• Proven ability to lead cross-functional teams and influence without authority.
• Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously.
• Strong communication skills and ability to present to internal and retailer leadership.
• Hands-on, proactive, solutions-oriented mindset with a passion for beauty.
• Ability to manage multiple market needs simultaneously, balancing global consistency with regional relevance.
• Bachelor's degree required; MBA a plus

Preferred Qualifications

• Experience working directly with Retailer Marketing Teams, Merchandising, VM, and DTC teams.
• Experience building or scaling trade marketing functions within a high-growth beauty brand.
• Strong understanding of digital retail levers: SEO, PDP optimization, CRM, reviews, app merchandising, and paid media.
• Background in K-beauty, skincare, or cosmetics

Our Benefits

• 15 days of PTO, 12 Paid Holidays!
• Eligible for benefits first of the month following 30 days of hire
• Company sponsored voluntary vision and dental plans
• 50% off employee discount programs
• Monthly catered lunches

The Crème Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.